From Wikipedia:Lol, that makes absolutely no sense whatsoever mate. As I understand it Bluetooth standards and the technology in general are managed by Bluetooth SIG, a completely separate entity that has all sorts of companies/organizations like Samsung that contribute to the development of the technology, they have teams setup for it already and have set budgets etc... Set aside for it.
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These members are the most active in the SIG and have considerable influence over both the strategic and technological directions of Bluetooth as a whole.