I guess my big complaint with Apple's direction has to do with their apparent need to regularly throw out new products of every kind and new versions of the software on a routine basis. You can predict pretty much when new iPhones will come out. Some for everything else, including the software.
This does a couple negative things in my view as a customer.
One is that there is the constant churn of features, often back and forth as previous posters have described. That kinda sucks.
Another is that products, and I'm thinking software here mostly, get released based on some arbitrary date that's driven by seasonal sales, rather then by when it's truly, really ready. So, we get bugs. And, worse at times. Yeah, I get that Apple feels they need new software and software features to keep people's attention. They also need new versions to accommodate new hardware. But, there must be a better way for this to work. It could also be that 99% of the customers plain don't care about this, and they have ways to work around the rest. Dunno.
For everybody who wants disruptive products and innovations, this continual creep kills that pretty much. Real innovation takes more than a year. If the product cycle is a year, well, there you are.
But, the thing is, Apple obviously knows their market. The numbers prove that. People are fine with new tail fins, I mean new package shapes and colors, every year or so. More emoji, too. At this point, a lot of what Apple does is centered around fashion and cosmetics. Of the products, I mean.
Certainly, there's actual innovation in there, too, but it's hard to have a revolution every year. At some point, you hit a technology wall.
Besides, some people hate disruption. See previous comments.
Some people live for disruption. See previous comments.
Apple seems to want to provide a hybrid.
One more thing...
From what I've read and from people who knew the man, Steve Jobs may not have been as technically innovative as people give him credit for. He certainly was very good at knowing what was good and what was bad when it was presented to him. I think having a decider in that sense may be missing now. He also was very good at pushing people. Whether that was good or bad is a matter of perspective.