Let’s not get carried way. I don’t think it looks premium at all. It looks more like an aluminum version. The Edition titaniums looked premium with their brushed finish. THOSE were gorgeous. These Ultras just look…utilitarian. Any stainless steel Apple Watch looks better in my book.
To be fair, it’s not meant to look premium. That is not its job.
I totally agree.
Hey, OP, glad you love it!
Ive had every Apple Watch since the start, upgrading yearly.
This year, Having got a Black Stainless Steel series 7 last year..... of course the series 8 is almost a joke of an update this year unless you ovulate which, like half the population, I don't
So, instead we have the Ultra.
Utilitarian is a perfect description, and hey thats great!... if you are a diver, mountaineer, etc etc - this is what the watch is for. All the new features and functionally is squarely aimed at that Market - theres literally no need or use for any of its unique functions in a day to day device.
Also, as a daily wear, go to work with a shirt or suit on watch? No - subjectively speaking... just no. If it was supposed to be used in such situations then of course it should/would have come in other finishes than aluminium.
Its far too chunky and clunky - and people with small wrists and ladies in particular it just looks silly.
Thats just my opinion.
And of course thats why the series 8 continues to be offered in a stainless steel finish - that to me is still the best compromise of size, durable finish, and flexibility.