Apple have indeed attempted to all out with this laptop. They have tried to address those who think 11-12" is too small by keeping the 13" screen estate, and included with it a full-size keyboard and backlit lighting which is very cool.
Apple is trying to get a share in everyplace in the home and there is only one way to do this: think different, think 'air'.
The boldness is in the features which have been dropped. There is a common theme running in the products released or updated today and that is the 'Air'. The name wasn't just chosen because it represented the highest selling type of Nike trainer in the world. Apple are heavily pushing forward wireless technology through the new 802.11n standard. The Apple TV, Time Capsule and iPhone are examples of this. Apple TV holds its place in your living room, while Time capsule functions as your WiFi centre, backup device and router and the iPhone replaces your portable music player and phone with a Smartphone that does everything every phone and ipod used to do better, with the added support of WiFi. Of course the iPod Touch was also introduced as a cheaper option to fill the gap for those who didn't need the phone or the hefty price-tag and monthly subscription contract associated with it.
Whats next? The MacBook Air. This is the mobile WiFI device that everyone will buy. It is NOT an ultraportable laptop by any means. It is a light, thin, yet fully functional computer that people can carry anywhere to browse the internet from any WIFI hotspot (which Apple is trying to promote, although is a long way away).
Remember folks, Apple pushed the Airport standard before WiFi really took off, and the launch of the iMac in 1998 paved the way for the extinction of the floppy disk as it is today.
The removal of ethernet and the optical drive are the two bold moves here and the beauty of the MacBook Air will attempt to masque Apple's subtle shift towards a wireless platform of electronics which it will want to pioneer by having a product for every possible corner of your house, bag or pocket.
Will it succeed? Yes. Not the MacBook Air, but the vision. Everyone was crying back in 1998 when the floppy went, no one thinks twice about it now.
Welcome to the era of chique, wireless computing. C'est la vie...