For students at most major universities, fast Wifi is almost everywhere. For business travelers it is pretty darn accessible as well.
As a student, the Macbook Air looks pretty good to me. I sold my 12" Powerbook because I never took it to any classes with me. It was as big and heavy as the other 2-3 textbooks and notebooks I carry with me on a daily basis and added a lot of bulk to my bag. This is a serious improvement in size and form factor.
I could see the MBA, a Time Capsule (for extra storage in the dorm), an iPod (lets face it 80 Gb will get filled up pretty quickly when ripping music and movies), and maybe a flash drive being a pretty good solution for a student on the go.
If you need a dedicated video card or more Ram to edit movies, photos, etc. get this in conjunction with an iMac, Mac Pro, or PC.
Finally, if you want to play games there is no ultra-portable that will work for you anyway. Get an Xbox 360 or Wii and be happy that you won't be spending endless money upgrading every six months just to play the latest FPS. Spend the savings on beer and women instead.
Cost wise, this shouldn't be a problem for the target audience, which I assume is students, sales people, and execs who aren't tied to an exchange server. Tuition at many public Tier 1 universities costs double what this costs per semester and this is a tool that many can justify purchasing. For office documents, light media, and internet on the go it is perfect. Tons of students at my school already have iPhones which costs more once the subscription fees are added in.
Personally, I'm tempted to wait until next year and see if the SSD upgrade gets a price-cut to $300-$500 more...When this thing is all solid state in 2-3 years it will be a phenomenal laptop. Hard drives are the most common thing to fail after all...
The general consumer, for a laptop with roughly this size display but a lot more in the feature list, spends about $800, max, at Best Buy for a Windows notebook; not $1,800. It's cool. Ugobe's Pleo is cool. But like the Pleo at $350, it has to be a little bit more than cool to justify the price tag to even spendthrift general consumers.
And if I here one more justification for dropping the internal optical drive based on the successful removal of the internal floppy in the iMac, I'm gonna scream. When Jobs insisted they take out the floppy, CD had become the standard media for distributing commercial software and, well, media -- like music. The floppy was by then just a pain; software publishers hated including 24 floppy install sets with their CD-based boxed commercial software for the very few people who didn't yet have a CD-ROM drive. Presently, the Internet and USB flash media is not even anywhere near the standard for software distribution; it's the DVD and in some cases still the CD. And for entertainment, the CD and DVD far, far surpass download as means of distribution. The external drive is a must -- installing over a network from another Mac is an incredibly pain, it's slow, and some software won't even install from a network mounted volume -- so it adds $100 to the price and now with your sleek, skinny 3 lb. MB Air, add a pound and a fair bit of brick for the USB2-port hogging optical drive.
Sorry, it's just a bad idea for a notebook computer. Period. There are plenty of little Windows notebooks that have external optical drives to reduce the size -- they do however tend to include them as part of the retail price -- but these appeal only to gadget freaks.
The general consumer, for a laptop with roughly this size display but a lot more in the feature list, spends about $800, max, at Best Buy for a Windows notebook; not $1,800. It's cool. Ugobe's Pleo is cool. But like the Pleo at $350, it has to be a little bit more than cool to justify the price tag to even spendthrift general consumers.
And if I here one more justification for dropping the internal optical drive based on the successful removal of the internal floppy in the iMac, I'm gonna scream. When Jobs insisted they take out the floppy, CD had become the standard media for distributing commercial software and, well, media -- like music. The floppy was by then just a pain; software publishers hated including 24 floppy install sets with their CD-based boxed commercial software for the very few people who didn't yet have a CD-ROM drive. Presently, the Internet and USB flash media is not even anywhere near the standard for software distribution; it's the DVD and in some cases still the CD. And for entertainment, the CD and DVD far, far surpass download as means of distribution. The external drive is a must -- installing over a network from another Mac is an incredibly pain, it's slow, and some software won't even install from a network mounted volume -- so it adds $100 to the price and now with your sleek, skinny 3 lb. MB Air, add a pound and a fair bit of brick for the USB2-port hogging optical drive.
Sorry, it's just a bad idea for a notebook computer. Period. There are plenty of little Windows notebooks that have external optical drives to reduce the size -- they do however tend to include them as part of the retail price -- but these appeal only to gadget freaks.
I have heard that now Microsoft is creating a team to Copy MacBook Air like Zune. Best of luck MS.
Sachin
Where I work, the cube was actually done in by QC errors. I can't speak definitively for the market overall, but my impression was this was the case elsewhere as well.I think it's still too early to give it the "cube" moniker but IMO it's overpriced -- There's no doubt that it's an engineering marvel but that's to be expected coming from Apple....
I was expecting this machine to be sub 1,200 -- if that were the case I would be heavily tempted to purchase it
Kudos to those who have or are willing to pay for it
It's hard to live within 80GB. If he could walk into the house and have access to 500GB of photos & music etc, and sync a small subset of those to his MB-air for when he is away, that'd be fine. But he can't.
Why can't he? Just buy one of those $300 network storage drives they released today...I'm sure they can be partitioned and not just used as a backup device...802.11n should be fast enough to stream music, pictures, and movies to your laptop at home...If all of your big libraries live on shares on your network storage device, you don't use your media editing etc, and you have an iPod for on the go, why do you need a big hard drive in your laptop?
When are they going to break out the spec differences between the SSD and the HDD variants?
There has to be some weight and battery life differences. Odd, Apple has made no attempt to do so when it is a $1,000 option.
This picture for me, demonstrates the MBA's less than stellar footprint.
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Whichever way that story ends up though, the concepts behind it are definitely here to stay. It just seems so obviously (to me), a sort of technological test-bed for the latest ideas in laptops. The thin-ness, the lack of an ethernet jack, the lack of an optical drive, and *especially* the multi-touch pad are all features that will migrate into the main line of MacBooks and MacBook Pros. Why wouldn't they?
Cost certainly isn't a factor for corporate executives and business high muckymucks, but I wonder whether you haven't had a very sheltered existence to thin k that the cost of an MBA is reasonable in as much as you'll at least need an extra gaming console and a desktop computer of some sort. I attended the Ph.D. program at Berkeley and lived in San Francisco, so I know how much it can cost to attend a "Tier One" institution. Plenty of my students came from modest backgrounds, were on scholarship, and had to make every penny count. The 80% price deltas between a Macbook and MBA is not trivial and could represent a semester's worth of recreational expenditure. Unless you are lucky enough to grow up in Grosse Point, Sea Cliff, Brentwood, Scarsdale, Scottsdale, etc., I highly doubt many college students will be purchasing an MBA.
my sweet jesus. i think the biggest problem with carrying around a laptop is not that its too thick but that its footprint is too large. Apple did make the laptop thinner but its just as portable/unportable as the other macbooks.
I think this is the source of the "sour grapes" type comments on the forum.... either way, it's hardly sub-compact. just a thin Macbook
If I understand you correctly... you're saying use network storage when he's at home for all iPhoto and iTunes content. When out of the house - his laptop will have no iTunes or iPhoto content on it, but he can use an iPod/iPhone to view photos or listen to music.
That may actually work for him (he's planning on buying an iPhone when they get released here one day). When we're chatting I'll bring that up as an option, thanks.
My "wish" above was slightly different - that he could use a $300 network storage at home for all his photos and tunes, but then set some of those photos/music to sync to his (potential) MacBook Air hard disk. On the road he'd still have a small subset of music and photos (which he could even edit if he felt like it, and sync back up to the network when home).
Where I work, the cube was actually done in by QC errors. I can't speak definitively for the market overall, but my impression was this was the case elsewhere as well.
While revisionists tend to point to the cube as an excellent bleeding edge computer that simply failed to catch on, 8 of the 9 cubes I had the pleasure to experience in the flesh or troubleshoot had hardware failures due to heat, poor drives and so on.
I think the MacBook Air has a chance, but if there is even one significant quality problem with it, that this might tip it over into "cubeland."
Whichever way that story ends up though, the concepts behind it are definitely here to stay. It just seems so obviously (to me), a sort of technological test-bed for the latest ideas in laptops. The thin-ness, the lack of an ethernet jack, the lack of an optical drive, and *especially* the multi-touch pad are all features that will migrate into the main line of MacBooks and MacBook Pros. Why wouldn't they?
Even if the MacBook Air fails horribly and they go back to having ethernet, optical drives etc. on all laptops, ... eventually they have to take them out anyway. I don't see any logical argument for keeping them. The best you could really say if you want to dismiss this effort, is that it is perhaps too soon, and too expensive for the technology. The technology itself though is solid and innovative.
I didn't say anything about prices. Margins are irrelevant if the product doesn't move. The ultraportable market is too small to be worth pursuing unless it is bolstered in number by the trendy. The product as a venture will not be profitable unless purchases extend beyond the customary ultraportable market, irrespective of per-unit gross profit. You didn't read carefully enough.I know you're having a poke at us when you imply that Apple charges the prices it does in order to be "profitable." Apple has the highest margins of any computer retailer bar none.
Suppliers don't forgo profitability to be included in an Apple product. I'd like to see some source that Asus doesn't profit handsomely from the deal.In fact, many of Apple's suppliers eat substantial margin just to be able to have that Apple cachet attached to their product. ASUS makes Apple's laptops at virtually profit [sic]
No such suggestions were made. I don't know where you pulled the margin discussion from, but it certainly wasn't from this thread.It is misleading however to suggest that Apple would be unable to compete in the computer market if its margins were any lower.
Profit per dollar is not what keeps a company afloat. If it did as you suggested, the company would be operating in the red at the end of the day based on their financial filings. Apple operates at a sensible margin structure that facilitates continues and sustainable growth while retaining profitability. It is the most successful computer manufacturer from a business standpoint, and it makes absolutely no sense to hypothesize shooting themselves in the foot and eradicating net profit entirely for the sake of offering cheaper products. They don't have any problems selling what they've got--if anything, the prudent thing to do would be to raise prices to curb growth bordering on excessive. They are walking an ambitious but reasonable path, and that's exactly how it should be.Apple could slash its prices across the board 20% and still bring home more profit per dollar of cost than Dell, IBM or HP.
Seems to me you are letting your (imagined) personal issues with Steve Jobs interfere with your reason here.Telling users what they want is Steve Jobs' way. It's exceedingly rare for him to listen to anyone. If you aren't in the target market your criticisms are even more worthless (in SJ's mind) than they otherwise would be. Many of the comments here today are from people who aren't the target for this machine: those for whom the reduced bulk is worth paying more, losing performance, storage capacity/options, etc.
Probably the only thing forced on him this keynote was pushing the "greenness" of the MacBook Air more than he otherwise would have and that's thanks to all the bad press resulting from those flawed Greenpeace analyses.
I'm sure sales of the MacBook Air will meet or exceed Apple expectations and add dollars to the share price long term.
...Sure they may not use it much but when they need it (to troubleshoot an internal hard drive that won't boot or to install or reinstall the operating system to that internal hard disk) they really need it, and doesn't even touch upon troubleshooting, defragmenting, clean virus and malware scanning.
I would wager they didn't make a big deal out of it because there probably isn't very much of a difference vis-a-vis weight or battery life. Certainly not $1000 worth of difference. (Start up time and responsiveness are another matter. Any SSD will keep up quite well with a 10,000 RPM 3.5 inch SCSI or SATA drive. It will blow a 4500 RPM 1 inch drive out of the water!)
I don't know. I am an engineering student. In my design seminar, every single person almost has a laptop and quite a few have MacBook Pro, Alienware, and other expensive rigs. I see kids in the library and Starbucks (the line is always around the block to get a coffee there) on campus talking on their iPhones and on Macbook Pros all the time. Almost every male I know between 18 and 30 has a game console anyway or an expensive gaming PC. I pay my own tuition (my parents do make a good living but they had to pay their own ways through college so me and my sister are in the same boat). I work alot of 15 hour days (the only reason I am posting on these forums is because it is the beginning of the semester and I am ahead on my work) so no I'm not sheltered. When one of my professor's asked the class who was working more than 20 hours a week, 80%+ of the class raised their hand. This is in engineering which isn't a pushover major mind you. This coupled with students who's parents are upper middle class (I would define this as making between $75k and $200k per year) and give them money for school means that there are plenty of people at school with money. Sure there are plenty of people of limited means out there but there are people spending tons of money on all kinds of things in college. I know several people into building off road trucks. Their recreational costs are insane for even one semester but they started an online business to make more money since they can't make enough with a normal job and loans etc.
I don't mean to offend but maybe your experiences in grad school and your PhD program have sheltered you as I know most grad students are really poor since they can't really do any extra work besides their ridiculously low paying assistantships.
I would wager they didn't make a big deal out of it because there probably isn't very much of a difference vis-a-vis weight or battery life. Certainly not $1000 worth of difference. (Start up time and responsiveness are another matter. Any SSD will keep up quite well with a 10,000 RPM 3.5 inch SCSI or SATA drive. It will blow a 4500 RPM 1 inch drive out of the water!)