Roku's Netflix Player sells out
Posted by Greg Sandoval
There's more proof that the Netflix Player is a hit.
Start-up Roku, the company behind the device that enables Netflix subscribers to watch movies streamed from the Internet to their TVs, has run out of inventory two weeks after launching.
"Due to the tremendous coverage and initial success of this product we're now in a two-week backorder situation," said Tim Twerdahl, Roku's vice president of consumer products. "We have boats coming in weekly from China with additional products, and we're doing everything we can to get them out."
The shortage comes after the device has received favorable reviews from The New York Times, CNET Reviews, Wired.com, and Gizmodo.
Consumer demand for movies distributed via the Web has been lukewarm up to now. Download services have been plagued by expensive set-top boxes, poor quality video or limited movie selection.