Comeback? Will have to look at actual numbers over the past 30 years, but that’s besides the point. Smartphones have enabled billions to actually have a camera at all.
As for Apple, they are kinda redefining “photography”, they’ve done tremendously for low light for example. I don’t care for the over processing either but there are plenty who do. And those who are “into photography” have the option to shoot RAW with iPhone. And yes, Apple has turned away from “traditional” photography and that was very clear when they abandoned Aperture.
I’ve owned (D)SLRs for almost 50 years, I’m part of a “dying breed” but I’m loving it.
But this all started with the upcoming iPhone 16, IF Apple is going to offer true optical 1-5x zoom, not 3 different cameras with static focal length (and digitally zooming, and the calling it optical zoom), I’ll likely get the 16PM, but we’ll see