Apple worked with adobe to get Adobe's new "MX" (or whatever you call it) software that now compiles Flash applications into the native iphone format to be submitted to the app store.
I don't like the sound of this.
It probably creates the code in a parallel fashion as WYSIWUG web page page builders (a la MS Frontpage) create the HTML - bloated, disorganized, terribly. Even worse is I could see this become a popular method of building apps - as if there weren't enough apps in the app store that look like some high school senior's AP Computer Science final project already.