Windows Media® Components for QuickTime, by Flip4Mac
to be Distributed by Microsoft
Free Download enables high quality playback of Windows Media content on Macintosh OS X
Nevada City, Calif., January 10, 2006 Telestream, the media encoding specialists, today announced an agreement by which Microsoft will now distribute Windows Media® Components for QuickTime. Powered by Telestreams Flip4MacTM technology, the Windows Media components enable Mac OS X users to play Windows Media video and audio directly within the familiar QuickTime Player. The components are now available as a free-of-charge download from Microsofts website at
http://www.microsoft.com/windows/windowsmedia/player/flip4mac.mspx.
Consumers and content professionals are demanding great ways to view Windows Media content on the Macintosh using the platform and tools they know, said Kevin Unangst, director of the Windows Digital Media Division at Microsoft. The Windows Media® Components for QuickTime, powered by Telestreams Flip4MacTM technology provide this important capability and live up to Telestreams reputation for outstanding media solutions.
Microsofts decision to offer Flip4Mac technology as a Windows Media playback option is a tribute to the benefits of our QuickTime-based solution for Mac users, said Dan Castles, CEO of Telestream. It underscores Microsofts confidence in Telestream and our Flip4Mac brand. In just one years time, Flip4Mac has achieved tremendous success and acceptance by both Apple enthusiasts and partners. Were delighted that the broader Mac community will gain easier access to an enhanced Windows Media playback experience on the Mac as well as exposure to our additional Windows Media tools for the Mac.
With the proliferation of Windows Media content on the Internet today, the potential community of Macintosh users wanting to play that content is expanding. This includes the consumer who wants to view streaming news, movie trailers and home movies, the casual weekend videographer, and the serious video professional.
The Windows Media® Components for QuickTime add Windows Media playback support to the QuickTime Player and Safari web browser. Once installed, it allows Mac users to view Windows Media video and audio content from within their existing QuickTime applications. It also provides the first solution for full playback of high definition Windows Media on a Mac. Other Flip4Mac Windows Media components provide the ability to import for editing and export Windows Media from within QuickTime-based applications.
The free-of-charge Windows Media® Component for QuickTime is also available for download at
www.flip4mac.com.
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About Telestream (
www.telestream.net )
Telestream products have set the standard with the world's leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestream's automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City , the "video valley" region of Northern California . The company is privately held.
About Flip4Mac (
www.flip4mac.com )
Exporting and importing media in the formats you require shouldn't be a hassle. Telestream's Flip4Mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network in a way that is transparent to any user's workflow. With the new Flip4Mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding and digital workflows to enable an all-Macintosh workflow for media professionals.
Press Contacts:
Janet Swift
Marketing Communications Manager
tel: 1 530 470 1328
janet_swift@telestream.net