I'm sure there's a business relationship but from other videos its clear they have each other's back. When that whole Nvidia Hardware Unboxed controversy occurred LMG was pushing Nvidia to do the right thing. Since then I've seen various comments from both that seem to imply a relationship that goes beyond professional respect.
Again, I'm not knocking HUB in how they addressed the LMG issue but I did think they had kid gloves on, Other times they they were quick to have their claws out - calling out what is wrong.
What always in evidently circles around is how these (‘media’, whatever) “YouTubers” are money-centric err business first. In general, seeking compensation for effort isn’t wrong. However, I have no problem calling out the hypocrisy, YTers shaming (or worse) companies (e.g., Apple and Nvidia) for striving to maximize profits while comfortable with
yellow journalism, using rationalization about satisfying, “feeding,” the YT algorithm as they understand it.
For me, there are only a half-dozen or so YT channels I pay attention to — I’ve tried and dropped many not long after first watching. With that said, I agree with the overall conclusion and sentiment of the following — which I came across just now and, admittedly, skipped around a bit before watching the last segment (i.e., “Point 8”).