Well, I was not able to prove my fact for the girl factor. But I did my own comparisons at home. My APpletv versus the PS3 blue ray. I did this with three movies, Taledega Nights, I Robot, and Total Recall. The blue-rays I just got from Walmart, the taledega nights came with my ps3. On my appletv, I have the same movies, converted from mkv high def formats at 5 mbps.
First of all, I hate physical media. Having a bunch of blue rays around is nonsense. Also, if someone else in the household wants to watch the movie, they can't, because you are watching it. Secondly, what if it is stolen, or you lent it to someone? I hate physical stuff.
Secondly, the blue ray takes forever to load. I was sitting there waiting. Then, to even get to the movie I had to watch the fbi this and that, the menu screen.. jeez.. get to the movie already!
Finally, the movie does look good, don't get me wrong, excellent quality. The menu system is kind of dumb and ridiculous however... really dumb extras in these movies.
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As for the appletv, took me 2-3 seconds to get to the movie, another 1-2 seconds for the movie to start. Yes rewinding/forwarding will not be as good as blueray. The movie started, no hiccups. No fbi screens, no physical media, no stupid menus.
Finally... drum roll?? The picture quality? I would say, based on my best judgement about 5-10% worse than blue ray in terms of brightness and sharpness. However, to me that is nothing to suffer in terms of waiting for the movie to start, physical media, and the price of 19.99 - 29.99 for blue ray.
Yep, I'll stick with Appletv!
Thanks for this forum though, it confirmed that I like my appletv over any other media player.