It’s happening. In subtle ways, you can see Apple’s plays chipping away at Facebook’s clutch on the Internet.
Tile just removed Facebook login “due to changes in Apple’s policies”.
View attachment 931529
This is of course about Sign In With Apple. Giving people the option to use Apple’s anonymous sign in method will begin ending Facebook’s monopoly on tracking people around the Internet, from site to site, app to app.
But it gets bigger: App Clips, introduced at WWDC, work exclusively with Sign In With Apple. Facebook sign in is not allowed.
This is bigger than people are noticing right now. App Clips will be everywhere in cities. From tapping a scooter to rent it, to tapping a parking meter to pay, to tapping a counter at a cafe to order your drink or a table at a restaurant to bring up the menu.
Facebook will have *none* of that data. This is going to hurt them. Whether or not Apple is doing this deliberately or just “accidentally” killing Facebook by a thousand cuts is up for debate, I guess. To me, it seems very intentional.
I wonder if this was Apple’s end game all along. I have always wondered how Apple planned to enforce the use of Sign In with Apple for developers, but if they can get them to drop support for sign in with Facebook as a concession, it’s a win for Apple either way.