You really dont think apple gets the information from the phone?
1) They have said explicitly that they do not. I have no reason to disbelieve them.
2) It is consistent with their behavior:
Apple is fiercely protective of its users's personal data. e.g.: Apple comes under fire from advertisers because they refuse to give them personal information about their users (and regardless of how some folks would like to spin it, the fact remains that Apple is very protective of your personal information).
3) Unlike Google, you are not Apple's product. You are Apple's customer. You are the entity that Apple wants to please. When Google collects information to 'improve its product', that means its ability to sell you. When Apple collects information to improve its product, that means it want to make you happier. Some people like to claim that those two things are the same.
A.