I've seen other articles on TB chips at the ~$90 mark (under the impression the figure was from an inside source, as that aspect wasn't elaborated on). Looking at this logically, it makes sense to me that such a figure is more accurate, as they went over budget (optical variant, LightPeak, was supposed to make the $50 mark, and missed). Figure in the "lost" R&D, and ~$90 seems realistic.
I think there are a few possibilities:
- $90 is the price of whole Thunderbolt setup. This includes the host controller (in the computer), two modulator chips (cable) and device controller (in the actual end-device)
- $90 is/was the price of Light Ridge when it launched in February. Intel has now released a cheaper (and smaller) Eagle Ridge with half the channels
- The price is different for each partner (search for word "price" in the link). Thus ~$15 could be the price Apple buys them for, whereas third parties pay ~$90
And I would say it's most likely a combination of these things. There probably isn't a concrete list price at this point, given that TB is Apple exclusive at the moment and devices are made by a limited set of companies too.
So it makes me think that the figure VR-Zone is quoting is either wrong, or perhaps for one of the chips in the device end or even the cable (remember, there are modulator chips in each end of TB cables). This is just a guess of course, but I think it's possible.
VR-Zone is fairly reliable in general, they aren't like Fudzilla