Why the confusion ? Is it simply not clear based on sales evidence and dwindling interest that HTC can not compete with Samsung & Apple by playing exactly the same game.
They neither have the marketing prowess or the willingness / following of consumers to buy into their brand the same way.
Likewise in the advent of much cheaper Chinese android brands now providing similar specs but for less and with little to separate them from likes of Huawei, Honor or OnePlus perception wise, pricing their device hundreds above those competing devices is again a big mistake.
HTC need to stop thinking Apple, Samsung are their chief competition and actually take on the likes of OP & Huawei instead... because they are the ones sneaking into third, forth, fith place etc.. and pushing HTC further down the list of Android OEMs popularity & sales wise.
HTC are focussed on trying to win a war by fighting the wrong battles.
Honestly I don't understand your confusion on this.
Perfectly said. This is another failure for HTC waiting to happen, heck look at those bezels in 2017. Yeah it's got killer specs, but who needs killer specs these days in a smartphone past what any middle of the road $100 Chinese phone or $250 western phone can give? I think we've moved past specs a little bit, and the name of the game now is with things like ergonomics, tiny bezels, function bars, etc.
HTC would probably do quite well as a middle of the road phone maker, pricing these out around the $500 mark. I'm sure they would sell a ton, a lot of consumers don't want to spend close to 1k on a phone. I'm honestly surprised HTC hasn't gone bankrupt yet, tough buggers.
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Google already tried this with Motorola. The problem with them buying a handset manufacturer is that it alienates the other Android OEM's.
Sometimes I think Fak the oem's, maybe the competition is a good thing. Google needs to become like Apple and make sweet hardware and get that brand loyalty which commands the premium prices. I'd honestly like to see more oem's do their own thing with the OS, heck let's force Samsung to go full force Tizen for example. We need more variety. Although Microsoft tried this approach and seems to be successful at toeing the line between selling their own hardware, and convincing the oem's which buy their OS into making better devices. I just don't think HTC is the company which will inspire anyone to make a better device, their best days are 3+ years behind them.
, it looks garbage as soon as a finger is laid on it. 