Why should apple replace the film. It didn't come witht the phone. How about apple charge the op $15 for returning a modified phone.?
^Unhelpful, immature comment.
Everybody keeps talking about going into the Apple store and replacing. The OP said that he is about 100 miles away from the closest Apple store. That makes it a bit difficult. I would call back again. When it comes to tech support, you can talk to ten different people and get ten different answers. Call again and I bet someone will take care of the phone for you.
In terms of the screen shield, You're SOL unless you can pull it off and replace it. There is no way I would expect Apple to replace it. Anytime you spend that kind of money on a screen shield, you should get one with a lifetime guarantee, like the Invisible Shield. Replacement only costs S&H with Invisible Shield.