If you bought from apple online or apple store directly before Oct. 1, then you're toast, it's in apple's database, as they sold to you directly not the reseller, unless you call apple and beg, then they may give it to you for $9.95 as it happened to some people.
I purchased mine from the Apple Store on Sept 3rd. I put in Oct 3rd as the purchase date, and yep, I have a copy coming for $9.95.