I agree with Lord Blackadder, I miss the old apple, the company that rolled out the ][, and Macintosh 128k, etc.
Anyone who knows me might consider me an “Apple Fanboy”. Some may even say that term is too light of a word for me.
I started with an Apple IIC way back when and probably have had 20 or more Macs.
Dealing with corporations in the early 90’s, I had to install Windows Machines in my studio to work with clients, so I have some knowledge of that world also. But me, I worked on my Macs, .
I understand the reference to the “Old Apple.” To me it was first and foremost a COMMUNITY of creatives: photographers, musicians, writers, and others that gravitated around the Apple Computer as a tool Used to be CREATIVE -to CONTRIBUTE in MAKING SOMETHING. This community was characterized by a great sharing of support, both in the computer aspect but just as much in the creative process. The idea that inorder to have a great software, you had to control the hardware was a devotion that almost saw the company disappear. But it was the experience along with the output that mattered. This was a pursuit of design and of thinking as we evolved into the “Digital Life,”
Ideas, different ways of trying things, the pursuit of design: clean design that excited and functioned -the “Crazy ones” This gave birth to some “insanely” great products, some intense thought in how they were made and how the user experienced them. This in itself created more sharing and creativity.
The entire concept of what a laptop was put through that process by the community. It produced great things.
Then the idea of was a “phone” received the same design/function analysis.
People started to take notice.
They even changed the name- From Apple Computers - to Just “Apple.”
The Bean counters, MBA’s and “investors” started coming in.
I am afraid now, Apple has become a mass marketer of electronic goods, with profit more important than user experience/Community. Their computer hardware lag in updates and user upgradeability. Macbook Pros have not had a real processor upgrade in years. The demise of the Mac Pro Tower which you can experiment to the N’th degree because it was a powerhouse that could crank out almost any movie, retouch, graphic experiment you threw at it ( I still use a pretty old one to do just that even with ancient OS’s.)
Now Apple, once a community of creatives centered around the computer as design tool has turned into a Big Data-Consumer electronics Behemoth interested in mass market profit.
They build the buzz and sell the goods. Goods that are no longer used in the pursuit of creating other creative produces but in getting through the day in a corporate world, staying on time and in the loop in the megalithic corporate structure, focusing as much on status and bean counter performance -a Gold iWatch- Really?- rather that “community of creative”.
Yeah I miss the “Old Apple”….