I would purchase an ARM mac in a throttled heartbeat if the laptop was sold for 99.99 as the pinebook
Apple cannot compete with Pine64 on price for several reasons. First, Apple has a lot of expenditures to take care of that the Pine folks don’t. Though originally built on f/l-oss BSD-UNIX, Apple’s various operating systems are all developed and maintained in-house. Pine’s machines rely, unless I’m very much mistaken, on software written, developed, and maintained almost entirely externally to their organization, so all the attendant costs there are borne by the developer community, not Pine, including all overhead that would be necessary, including HR, insurance, retirement, etc.
Second, R&D. Apple has spent heaven-only-knows how much money designing and testing the chassis, ergonomics, etc., of their systems. Everyone copying their designs has had the bulk of that work done FOR them, in many cases, BY APPLE, (whom I am generally loathe to defend, but in this case, my higher allegiance must be to the truth as I see it, my feelings about Apple as a company notwithstanding,) and if you put the Apple MacBook Air (2012 through 2017 models) side-by-side with the original PineBook, it becomes, I think, fairly obvious where Pine got their design cues from. It doesn’t look like an exact, carbon copy, but... one award the PineBook wasn't ever going to win was “most original,” that’s for damned sure.
Third, does Pine have the same return policy as Apple? Same shipping? Same deep pockets that I’m sure take an army of lawyers to defend, which itself costs, I’m sure, a fortune...
Many costs Apple had to bear that Pine doesn’t, and those costs, a lot of them, get baked right into the cost of everything Apple sells. Pine doesn’t have to shoulder just about any of that.
I’m not saying one’s better than the other, each has advantages and disadvantages. BUT what I * AM * SAYING IS that that is a big part of the reason why Apple isn’t going to compete with Pine, price-wise. They can’t, really. The flip-side of this is that Pine cannot compete with Apple in several areas. But for some people, that doesn’t matter, which is why there’s a market for both.
It’s kind of like Mercedes and Chevrolet. Technically they're competitors, but if you want a job-site pickup truck in the US with four-wheel drive, a lot of ground clearance, and the ability to schlep around a couple tons of crap, you're probably looking for a chevy, not a Mercedes. IF, on the other hand, you want a luxurious, comfortable, fancy 4-door sedan with which to impress rich friends or wealthy clients, you might consider a Mercedes. Does Chevrolet have something like that? Sure, but even the nicest Chevy does not have this one feature—BEING a Mercedes, which, by contrast, every single Mercedes DOES have.
Nothing Pine makes could ever compete with anything Apple makes in the “BEING an Apple computer” department. That is where part of the money you pay for a Mercedes OR an Apple computer goes. Also... SOMEONE has to pay for that unimaginably expensive new “campus” Apple just built themselves, on some of the most expensive property on Earth, and for their executives and majority shareholders to be able to afford the occasional private island purchase, or spaceflight, etc.