Obviously, we aren't presumptuous enough to think that your typical Apple user could run a trillion dollar company, however, nonetheless, what changes would you make or what would you keep the same?
Of course, I'd probably spend a good few months learning the business, but, in general, I'd do the following:
1. Alter stock options and level the field so mid-level managers and senior executives are performance based; executives only win if the company, and your average stock holder, wins.
2. Return focus to make the Mac the computer for everyone. Rethink the MacPro and iMac lineup for business. In general, return to the four quadrant system of thinking.
3. Put more effort into developing FCP as a real competitor for Premier and DeVinci and bring back the much-loved Aperture. In general, reward those in the creative world with truly Apple Class apps to help realize their visions and make creative work more fun.
4. Kill the basic iPad and reduce the price on the iPad Air. iPad Pro for the high end and iPad Air for the low end.
5. Bring back WWDC and even Mac World for in-person events. The video's are just hour-long+ advertisements. Bring back the enthusiasm of a live audience with real, in-person demos.
6. Rethink AirPort Express, Apple TV, HomePod, etc. How can Apple take small "bullets" and turn them into successful "cannonballs".
7. Reconfigure the Apple Watch to remove all the various, confusing, options; reduce the pricing, and get this to be the watch for the common person, much like the iPhone was, and still is.
8. Return the Apple Store website to be more about selling and less about showcasing. The old store was great. I still can't understand why they changed it.
9. Shoot more "bullets" by going head to head with other basic personal electronics like TVs, GPS units and dash cams, etc.
10. Instead of playing wack-a-mole with various governments, recognize that there is a huge opportunity to recreate the services devision by offering world-class competition. I'm not suggesting one option versus another, rather, I'm suggesting to rethink how the services division monetizes other creators property so as to encourage competition rather than stifle it.
Lastly, I'd try to shuffle up the board with less business and more creative executives. The current board seems so focused on quick profits for the share flipper and less on sustained excursions needed to create great products that they themselves would want that benefit the long-term shareholder.
Of course, I'd probably spend a good few months learning the business, but, in general, I'd do the following:
1. Alter stock options and level the field so mid-level managers and senior executives are performance based; executives only win if the company, and your average stock holder, wins.
2. Return focus to make the Mac the computer for everyone. Rethink the MacPro and iMac lineup for business. In general, return to the four quadrant system of thinking.
3. Put more effort into developing FCP as a real competitor for Premier and DeVinci and bring back the much-loved Aperture. In general, reward those in the creative world with truly Apple Class apps to help realize their visions and make creative work more fun.
4. Kill the basic iPad and reduce the price on the iPad Air. iPad Pro for the high end and iPad Air for the low end.
5. Bring back WWDC and even Mac World for in-person events. The video's are just hour-long+ advertisements. Bring back the enthusiasm of a live audience with real, in-person demos.
6. Rethink AirPort Express, Apple TV, HomePod, etc. How can Apple take small "bullets" and turn them into successful "cannonballs".
7. Reconfigure the Apple Watch to remove all the various, confusing, options; reduce the pricing, and get this to be the watch for the common person, much like the iPhone was, and still is.
8. Return the Apple Store website to be more about selling and less about showcasing. The old store was great. I still can't understand why they changed it.
9. Shoot more "bullets" by going head to head with other basic personal electronics like TVs, GPS units and dash cams, etc.
10. Instead of playing wack-a-mole with various governments, recognize that there is a huge opportunity to recreate the services devision by offering world-class competition. I'm not suggesting one option versus another, rather, I'm suggesting to rethink how the services division monetizes other creators property so as to encourage competition rather than stifle it.
Lastly, I'd try to shuffle up the board with less business and more creative executives. The current board seems so focused on quick profits for the share flipper and less on sustained excursions needed to create great products that they themselves would want that benefit the long-term shareholder.
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