Truth. Game changing innovation isn’t done on an assembly line basis where they roll out something amazing every year or every upgrade cycle.When the iPod, iPhone and iPad were released they were truly game changers.
But those sorts of shifts usually don’t come multiple times in a generation.
The mistake I see Apple making presently is perhaps relying a bit too much on their brand identity. Thats not good enough when you can offer something that really makes your products compelling. Yes, a simple thing like upgrading the base specs of some of their devices to be more in keeping with their price points.