Who is a “pro”?12. "Pro" product needs to be genuinely designed and built for professional use. Not just a branding we stick on things.
As a working creative professional for 25+ years, it's not about making it "fun." It's about making money. Producing content that meets or exceeds the needs of my clients and their audience(s). To spec, on time, on budget, using tools that are industry standard for seamless collaboration with other agencies and creatives. Apple can take their twee performative "magical and amazing" platform exclusive vision and ram it.
The less that Apple is involved in or influencing the tools of my trade, the better. Make the hardware and OS, build rock-solid, open, baseline platforms, and get out of the business of everything else—because others are doing those parts than Apple ever could hope to.
Even the Apple Vision Pro, even if you’re not a fan of it as a product, you have to admit that the thing is built incredibly.But I can say that looking at the 15-inch MBA in midnight, they do still make things Steve would be astonished and absolutely proud of... it is simply a thing of beauty.
Curious, you name two highly profitable businesses to show how Apple isn't? Microsoft didn't 'ignore' mobile, they messed their mobiles up in a very big way. And oh yes, talking about anti-trust suits, MS were there first... meaning at least well before.CEO Deep Thoughts:
Truth hurts I know.
This government Anti Trust suit in the US and EU is Tim Cook's fault. He is the CEO. He should have opened their App Store but instead they got greedy and arrogant.
Apple has an arrogance that brings down a company fast. Imagine going from a 2 Trillion company to 1 Trillion or less. That is not the trajectory it should have.
Microsoft was arrogant. Ignoring Mobile Devices. Thanks Steve Ballmer. Google is arrogant. What happens when their search gets chewed up by another? The list goes on and on. They need a reset and it is going to happen soon. I use Apple products along with others and the mistakes and successes are clear. The long timers don't give a crap anymore because they are in Office Space land. Collect their Stocks and sit in on another meeting giving in to Tim Cook. Apple Vision Pro is a clear indicator of that.
Notice how the quality of the products has diminished? I definitely have- This whole presentation that they are secure is an illusion. The Mother Earth garbage with products. They are really good now at Advertising and NOT at vision now. If anyone thinks for one second that Tim Cook doesn't know he is on his way out they must be in La La Land. He might even want to leave. They lie to consumers about being secure. They gave up information to the government but act like they don't.
Last two quarters numbers are showing the symptoms of what happens when you barely have a new feature in planned obsolescence of each "new" Iphone/Ipad. The Vision Pro is seriously an overpriced paper weight. They need help and fast.
I would hire Tim Cook to keep doing what he has been doing so well.Obviously, we aren't presumptuous enough to think that your typical Apple user could run a trillion dollar company, however, nonetheless, what changes would you make or what would you keep the same?
Of course, I'd probably spend a good few months learning the business, but, in general, I'd do the following:
1. Alter stock options and level the field so mid-level managers and senior executives are performance based; executives only win if the company, and your average stock holder, wins.
2. Return focus to make the Mac the computer for everyone. Rethink the MacPro and iMac lineup for business. In general, return to the four quadrant system of thinking.
3. Put more effort into developing FCP as a real competitor for Premier and DeVinci and bring back the much-loved Aperture. In general, reward those in the creative world with truly Apple Class apps to help realize their visions and make creative work more fun.
4. Kill the basic iPad and reduce the price on the iPad Air. iPad Pro for the high end and iPad Air for the low end.
5. Bring back WWDC and even Mac World for in-person events. The video's are just hour-long+ advertisements. Bring back the enthusiasm of a live audience with real, in-person demos.
6. Rethink AirPort Express, Apple TV, HomePod, etc. How can Apple take small "bullets" and turn them into successful "cannonballs".
7. Reconfigure the Apple Watch to remove all the various, confusing, options; reduce the pricing, and get this to be the watch for the common person, much like the iPhone was, and still is.
8. Return the Apple Store website to be more about selling and less about showcasing. The old store was great. I still can't understand why they changed it.
9. Shoot more "bullets" by going head to head with other basic personal electronics like TVs, GPS units and dash cams, etc.
10. Instead of playing wack-a-mole with various governments, recognize that there is a huge opportunity to recreate the services devision by offering world-class competition. I'm not suggesting one option versus another, rather, I'm suggesting to rethink how the services division monetizes other creators property so as to encourage competition rather than stifle it.
Lastly, I'd try to shuffle up the board with less business and more creative executives. The current board seems so focused on quick profits for the share flipper and less on sustained excursions needed to create great products that they themselves would want that benefit the long-term shareholder.
I reckon there’s enough collectors alone that would buy one.1m in sales? To whom?
Honestly, judging by most of the suggestions in this thread, I think most of you haven't thought this through beyond "I want more of the things I buy to have Apple logos on them because that's super duper important to me."
Which... I mean.
Indeed. It’s quite superfluous branding really.Who is a “pro”?
Yeah, the keyboards are the one thing I think that IBM/Lenovo is doing better on with their offerings than Apple has in recent memory. Whenever I go back to type on the Thinkpad X1 Carbon, I wonder, “why the heck can’t Apple’s keyboard be so comfortable and satisfying to type on?”Make the physical keyboards more like the old Thinkpad ones. […]
I shudder to think about someday having to replace my current Airport Extreme.My first order of business would be to restore the airport lineup…
That's kind of what the iPhone is now, except without the scroll wheel, maybe not as much storage, and, ah... no more headphone jack... 😅2) New iPod with scroll wheel, 1TB SSD, WiFi, cellular, BT, good DAC for wired headphones, Siri to navigate music search.
Apple tried with the iPhone 12 & 13, a small phone.Merit, yes, (and there is nothing to suggest that merit is the sole criteria at present), but different people have different needs.
A design that works well for affluent adult males works less well for others.
Personally, - and I'm a middle aged-woman - I find all of the current iPhones far too large, too unwieldy and far too uncomfortable in my hand; I will never buy one, and shall hold onto my (almost antique) - yet very portable - iPhone SE until it dies and can no longer be repaired.
Likewise, I'd kill for an excellent 12" computer; now, I cannot abide iPads, (I need to write, a lot, for my work), but most of the current range of Apple Mac computers are - again too large, heavy, and unwieldy.
An extra pound or two in weight makes an enormous difference to someone such as me, and, while I value power, I also value reliability and portability.