The most reasonable first thing to do IMO is form a group of smart and talented people and come up with a plan for the future. Not saying all current executives must go, but assuming you don't just want to just continue business as usual.
I'm imagining a roadmap towards an even more integrated future lineup. A single OS, a single set of features, a single configuration across all devices. Basically any screen anywhere picks up where you left off with a single glance. Lap, pocket, wrist, car, virtual, etc. Form a creative team coming up with innovative hardware and rethink all current products. All underlaying architecture developed in-house. New materials, new design language. Different thinking... Must be a slogan in there somewhere.
I'm imagining a roadmap towards an even more integrated future lineup. A single OS, a single set of features, a single configuration across all devices. Basically any screen anywhere picks up where you left off with a single glance. Lap, pocket, wrist, car, virtual, etc. Form a creative team coming up with innovative hardware and rethink all current products. All underlaying architecture developed in-house. New materials, new design language. Different thinking... Must be a slogan in there somewhere.