Sesshi said:
Yes, but do the surveys distinguish between people who purchase a Mac with Applecare and someone who buys a bare-bones Dell with no support?
I don't know, but how is this relevant in the grand scheme of things? You want to bring in what percentage of people buy which warranty now???? I really don't know what percentage of Dell consumer buyers buy the 3-year warranty vs. the default 1-year. But what does it matter? Maybe because Dell is trying to market itself as lowest-price, it doesn't push the buyer to buy the extended warranty, whereas Apple, more concerned about its reputation as a premium brand, markets its AppleCare more aggressively. And which consumers are ultimately happier? Apple's. But don't take my word for it - look at *all* the various survey results.
And I will point out that I speak from the perspective of someone who's owned both Dells and Apples. I am careless with my material belongings and really put my machines through a lot of abuse. I also don't bother to buy the AppleCare. And I feel a lot more confident in Apple's customer service than Dell's (at least while my iBook was still under warranty). And having a physical location that you can take you Mac to is a huge advantage.
Let me give you a specific example: On *both* my Inspiron and my iBook, I yanked on the power cord so many times that it became frayed and had exposed wire (this was in the pre-MagSafe days). With the iBook, i took it to the Genius Bar and showed them the power cord. They asked me "how did this happen?" and I mumbled something like "uh, I dunno, I just noticed it", even though I knew it was totally my fault. The Genius went to the back and got me a new cord, no questions asked (other than a small form I had to fill out). Now what would Dell do in this situation? Well, I'm actually not sure, since I didn't want the aggravation of having to call Dell for something which was clearly not a mechanical defect. I probably could have, after being on hold and then having to justify it at length, gotten Dell to ship me a new power cord, and then I would just ship them back the "defective" power cord. But the point is, the Apple process was easier and I was a more satisfied customer.
So totally useless anecdote, haha!!!! Just proving my point that you can't go by anecdotes. It depends too much on the specific problem and the vagaries of random chance. For example in my case 1) my problem was just a simple part replacement, and 2) I live freaking *walking* distance from the NYC SoHo Apple Store.
So the point is - trust the surveys. And yes, trust the surveys that cover *all* the warranties that the user could possibly buy. You can *always* pay more to get better service. If even ProCare is not good enough, you can always hire a 3rd party service. Granted I live in NYC where there are lots of options but I have to believe most cities/towns have at least one company that does on-site Mac servicing.