The reason why the encoding jobs are sooo slow is simply because all of the encoding algorithms have been EXTREMELY optimized for altivec (look at the encoder tab in iTunes, it will say AAC encoder Optimized for Velocity Engine), now we are back to square one, where Apple pretty much has to re-engineer all of their codecs. Give the Quicktime team 6-12 months to re-tweak everything for SSE, and we'll see our performance go back up. Also, i want to see apple re-engineer their encoders to use the GPU. ATI made an app, and they could compress a DVD in 5x real time. Take that!