I have a Mac, and let me tell you: more than half of the apps I have installed on my Mac don't come from the App Store.
These are not apps that would violate the App Store rules in any way, it's just that the developer chose to distribute their software outside the App Store to "avoid the Apple tax".
Maybe that's good for these companies, but does it really benefit the users? As a user, the only thing I can see is the mess of having to manage installs, updates, and payment information in a thousand different places instead of one and having to deal with third-party installers that install junk and root kits everywhere in my system just to let me use their stupid service.
I'll give you a quick example of what I mean: Spotify on macOS.
Spotify as you know for sure is available on the iOS App Store, but not on the Mac App Store.
To get Spotify on your Mac you have to go to their website, download the installer and run the installer to install the app on your Mac.
The installer doesn't just install the Spotify app on your system, but also edits some system files (without your explicit permission) so that Spotify can launch itself automatically every time you restart your computer.
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And this is just the start. Who knows what other junk is installed by these third-party installers. They all ask for the admin password, even when they install trivial, self-contained apps, and that means that they technically have permission to install junk wherever they want inside your system.
I seldom appreciate the fact that I can install whatever I want on my Mac, but I am often frustrated by all the third-party installers that try to install junk and adware and having to deal with third-party payment processing systems.
I don't want my phone to become like this.