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iOS 7 UI ruined from overuse of white (but black mockup is beautiful)
- Thread starter dxyovak
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He's sarcastically asking if things only happen if the majority wants them to. Apple has never been about pleasing the majority, so the answer is obviously no.
No real difference for LCD screens where light is still used even for black pixels.
So he's saying apple doesn't want to please the majority? Oh...is that why the company is such a failure?
No, it's succeeding because Steve's obsession with quality combined with Jony's design prowess happened to please the majority. They didn't know the iPod, iPhone, or iPad would sell so well; they only knew that they liked these products.
If Apple likes white, they'll stick with it.
Actually no logic in this. Apple makes products that people line up for on release dates. They are the richest company in the world. I am sure that someone on a tech forum who wants black more than white just doesn't compute in a normal persons mind. Apple does enormous amounts of research as to who are their buyers. They know what people want and have a great record. The iPad mini is a great post Jobs hardware that is successful. If apple new black, crossbones, and pic axes would sell to grandma, 14 year old girl, business men, mom, preacher, and college students then they would make it.
As I understand it, with an LCD the backlight is on all the time, so it doesn't take any additional energy to display white. In order to display black, though, energy must be expended to darken the pixel and block the backlight.
As I said, that's my understanding. Someone more knowledgable can correct me if I'm wrong.
Bahahaha, I love how you're attributing Apple's market success to something any company can domarket research. Everybody wanted cut, copy, and paste for two iterations of iOS before Apple implemented it; for multitasking, we waited three; and for quick toggles, we waited through six iterations. The old Mighty Mouse got horrible ratings due to the ****** scroll ball, and it sold for years. Apple sticks to its own design ethos, and most of the time, it's what people want. In this case, their ethos includes the overuse of white, which only a minority of us like.
- You never knew...might be released with the next set of iPhone's! 
Are not going to give us everything...they going to have to give us the element of surprise on release day.
Are not going to give us everything...they going to have to give us the element of surprise on release day.
Huh? Why would people want a phone based on a non-color? I don't know, but Apple seems to have sold millions of black iPhones...
So if you go into a store to buy a black shirt, you ask for the "shirt most absent of color, please?"
Get real, buddy. In real life, even physicists ask for a black shirt.
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I disagree with the OP's thesis completely. I think the white is clean and inviting and elegant. But let's think for a second why Apple would prefer such a white environment.
- The hallmark feature of iOS 7 is to provide a different kind of depth. iOS up to this point has used shading and other tricks to give the devices a false sense of depth.
iOS 7 gives that false depth in a completely different way. Gone are the shaded icons, but now with Parrallex the icons seem to float above the wallpaper. A key part of this depth is the translucency. You know where you are because things slide over and you can see below. Aside from being a bit of "Apple Magic" they serve a real purpose. They don't work nearly as well in a darker theme. (See private Safari Browsing)
- Perhaps more importantly to Apple though is show room wow factor. You look at the iOS and it's easy it see that it's made to catch eyes in a store when on the self next to a thousand other phones. Think of it the way TV's are all on their britest settings on the show room floor.
They want people to notice them, yo pick them up. They want people to play with parallax.
- The hallmark feature of iOS 7 is to provide a different kind of depth. iOS up to this point has used shading and other tricks to give the devices a false sense of depth.
iOS 7 gives that false depth in a completely different way. Gone are the shaded icons, but now with Parrallex the icons seem to float above the wallpaper. A key part of this depth is the translucency. You know where you are because things slide over and you can see below. Aside from being a bit of "Apple Magic" they serve a real purpose. They don't work nearly as well in a darker theme. (See private Safari Browsing)
- Perhaps more importantly to Apple though is show room wow factor. You look at the iOS and it's easy it see that it's made to catch eyes in a store when on the self next to a thousand other phones. Think of it the way TV's are all on their britest settings on the show room floor.
They want people to notice them, yo pick them up. They want people to play with parallax.
Well, they've sold millions of phones in the absence of colour, yes.
Not sure what phycists are but I ask for shirt most absent of colour!
White is the absence of color visually, but is all colors in the light spectrum. Black is all colors visually, and the absence of light on the spectrum.
White in electronics always reminds me of cheap, generic, and breaks easily. Plus it gives me a headache to scroll through the music app.
White in electronics always reminds me of cheap, generic, and breaks easily. Plus it gives me a headache to scroll through the music app.
The screenshots in post #2 and #36 of this thread look superb in my opinion, but the closer we get to the end of the Beta process, the less belief I have that we will see the customer selectable option of a dark theme.
Personally I think this would be ridiculous as it smacks of obsessive control by Apple at the expense of functionality / usability.
Personally I think this would be ridiculous as it smacks of obsessive control by Apple at the expense of functionality / usability.
Sorry to black iGadgets owners, but it's clear that Apple did not design iOS7 for those devices. Take a look at iOS7 page in apple.com and see for yourself.
This is where they beat AMOLED screens; if the Android GUI would have so much white, it would eat up lots of battery life compared to the black GUI they have now.
The white GUI is for AMOLED phones an 'expensive' (in terms of battery life) characteristic which is therefore hard to copy by competitors...
EDIT: from wikipedia:
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If Apple designed things for particular colors of devices that they then produce different colors of it would be quite a marketing and general production mistake on their part, and they really know better than that.
Sigh.
Isn't it more likely that Apple is taking this opportunity to showcase the white iPhone 5, because when the new iPhones come out they will have lots of new colors to splash across their website?
They rotate which phone they show in marketing to make the (s) models look newer, this time they are going to have a gold model and a host of (c)'s. So they are using the white one now.
People make this stuff way more complicated than it needs to be.