Adblock-Multi app design - B+
Adblock-Multi is a reasonably priced ($0.99) content blocker, that is geared towards those users who aren't interested in tweaking and fine tuning settings for each and every site.
Upon opening the app, one is given a quick tutorial of how to set up Adblock-Multi. And for those who lean towards the lazy side, the app will take you directly to Settings > Safari > Content Blockers, so that you can enable the app.
Once the app has been enabled, there are several toggles one can choose from, with a brief explanation as to purpose.
1.
Essentials - "The truly essentials list. Blocks most ads and trackers. Good point to start with."
2.
EU cookie law notices - Blocks obtrusive cookie notices, which distract the viewers attention and can be just as annoying as ads."
3.
Malware domain blocklist - "A list of domains that are known to be used to propagate malware and spyware."
4.
Anti-adblock killer - "The list aiming to circumvent many protections used on some websites that force the user to disable Ad Blockers."
5.
Enhanced privacy - "Enhanced tracking prevention list. Blocks most scripts tracking users behavior online."
6.
Anti-Facebook - "Removes facebook widgets. Warning: will break Facebook comments on some sites."
The other user toggles (Regional sCN, CN, CZ, DE, DK, FR, GR, IT, KR, NL, NO, PL, RU, SE, SK) are regional specific website lists.
At the bottom of the user settings is a list of other apps the developer has available.
Clicking the three circles icon in the upper left corner of the setting app brings up the rating and share abilities, as well as a "learn more" option, which links to his user contact / support
Facebook page.
Adblock-Multi does not currently offer Whitelisting and in app feedback reporting. However, I believe the developer will be making those features available in future updates.
I like the simplicity of the app. Although it is straight-forward, it offers a lot of useful features, including the ability to block sponsored ads.
Adblock-Multi blocking - A
To test Adblock - Multi's blocking power using the default settings, I used Time Magazine *, CNN, Yahoo, Macrumors, Amazon,*** Fox News, Huffington Post, iMore, The Verge, National Geographic, Crackle,* Forbes Magazine,* The Wall Street Journal, Kat.cr, The Pirate...,**** MacWorld,** MSNBC, Apple, Ebaums World, ImDB, YouTube, Hotels.com, Digiday, Reddit, Craigslist (local), blog.buttermouth.
Unless otherwise noted by the * symbol, all sites loaded correctly without any pop ups or blank advertising boxes.
* Site did not load
** Site loaded correctly but clicking links on main page didn't work
*** Site loaded correctly but did not block ad on main page.
**** Site loaded correctly but did not stop pop up message or redirects
In my opinion, Adblock-Multi did a fine job of blocking ads and other unwanted content while preserving the correct flow of the webpages tested.
Adblock-Multi speed - B+
Adblock is not as fast as Purify. However, it is faster than several other content blockers I have tested thus far. At this point in time, I place it in the same league as Crystal.
Adblock-Multi price - A+
In my opinion, Adblock-Multi is a great buy. It offers a lot of features for the casual user who wants to focus on being able to use the internet as he or she would like, without having to worry about fine-tuning each site.
Adblock-Multi overall rating - A
Overall, I think Adblock-Multi is an excellent app that performs as intended. Even though it doesn't currently offer in app feedback or Whitelisting at the moment, I still feel good about recommending Adblock-Multi. I feel confident that the developer will incorporate these features before too long.
I like that it has a Facebook widget blocker. I would also like to see other social media widget blockers.
I may have missed it somewhere, but I did not see a link to the developer's website in the app store.
**The developer informed me after the review was posted, that he has a
Facebook page to keep in contact / support with customers. It can also be found in the settings part of the app, by clicking on "learn more." My apologies to Roman for missing the in app Facebook link.
Adblock-Multi is an app that is well-worth keeping an eye on, in my opinion. I look forward to offering a follow up review down the road.
*Disclaimer I contacted the developer about doing a mini-review of his app and received a prompt, kind reply with the redemption code. Being given the code for review purposes played no role in what grades were given in the review.
** Review has been corrected to reflect the developer's Facebook page address link, as well as correctly noting that his Facebook page can be accessed via the app under settings > learn more.