IMO, most MBP or Mac owners in general probably already have a iPad. I’m looking at new users… those who‘s in a market for either an iPad or Mac. Those who potentially want to make the iPad their main source of computing and this topic surrounds can an iPad replace a laptop… and as more pro apps are added eventually that question becomes mute.So if Apple adds them as iPad users they tend to not use their MacBook Pro anymore.
Something portable exists. Does it need to not have a keyboard? I’m not convinced that’s a great improvement.
The amount of professional editors not already buying Macs but interested in iPads could be minimal. I bet they make a small subset of Mac users already.
Obviously, added more pro apps is not the only measure of appeal… I think iPadOS has to make certain strides to become more robust. Hopefully this year with the introduction of a powerful chip comparable to M1… Apple adds more features to iPadOS. But I think it’s always a tug of war with Apple on how much to push iPadOS.
Because on one end… iPad is supposed to be this user-friendly/pick up and use/just works type of device. It’s one of those devices that a kid.. all the way to a grandparent can use. So, how far do they want to complicate iPadOS? And then on top of that… there was a huge debate on the removal of multi-tasking due to accidentally evoking it. I’ll say majority of iPad owners prefer one-app displayed at time.