Thanks for sharing!Great article and interview! 👍🏻. Very refreshing to see! And, I must say, for many years I’ve suspected the iPad is Craig Federighi’s favorite device, and this interview definitely seems to reinforce that. 👍🏻
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Interview: Craig Federighi Opens Up About iPadOS, Its Multitasking Journey, and the iPad’s Essence
It’s a cool, sunny morning at Apple Park as I’m walking my way along the iconic glass ring to meet with Apple’s SVP of Software Engineering, Craig Federighi, for a conversation about the iPad. It’s the Wednesday after WWDC, and although there are still some developers and members of the press...www.macstories.net
One point of the article when he mention the "Not an iPad Pro review" story.. I wanted to discuss this.
And that's what annoyed me the most when Federico wrote that story... he played into the stereotypes of what naysayers say about the iPad. And it's not only Mac users that do it, but Windows users as well.The reaction to that story was, to say the least, polarizing. Some Mac users saw it as a vindication of their longstanding beliefs, and I read comments from people who cited the story as “proof” that Apple didn’t care about the iPad at all and was just coasting to sell more expensive devices. Some iPad users saw the article as a “betrayal” from someone who had dedicated a large part of his career to covering the platform. And another group – people who, like me, loved the iPad but were disappointed by its lack of progress – well, they didn’t know what to think, but remained hopeful for its future.
And as Federighi mention in the article... that Apple cares about the iPad, but to find that balance of simplicity while trying to bring power users features over to the platform has to have thoughtful consideration.
Another point of the article stood out as well.
I think this is the battle Apple continually face over the iPad... because most Mac/Windows users feel that they should just use "the old thing off the shelf and put it here." But I like how Apple tries to do in an iPad-like way... from a touch-first perspective.Still, how did Apple land there? After all the talk over the past 15 years about the “post-PC era”, why have we come full circle to reusing features and UI metaphors that the Mac got right decades ago? I ask Federighi about this. “When you’re designing in a new space with a new set of constraints with a different kind of user in mind, you do guard yourself against whether it would be too easy to just pull the old thing off the shelf and put it here because maybe that feels right, because we’ve lived with it since 1984”, he begins, acknowledging the Mac’s key role in democratizing graphical user interfaces and freeform windowing. “And you ask yourself”, Federighi continues “’Well, but what is the essence of iPad? And if that other world had never existed and one had designed from first principles for a touch-first device…what would a cursor be like? What would windowing be like?’”.
I have to admit though... the Menu Bar touch targets are tiny, I like the fact they exist. But I'm not sure what they could even do to fix it. And just wanted to add.. after listening to ATP podcast, Marco brought up Stage Manager being another form of Spaces on the Mac.
And I didn't think nothing of it until now. Because I don't really use Spaces on the Mac anymore... but it does have some kind of resemblance. Both provides the user with focused environments.