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Not to mention that the Mini runs tablet versions of apps, and with iOS 11 will have access to many iPad only features that plus sized phones won't be able to take advantage of. All things considered, in my opinion a large phone is still no substitute for a small tablet, but maybe that's just me.
Not just you.

Huge difference in usability.
 
It comes down to the "good enough" principle.

I don't think anyone credible is claiming phablets have a display almost as big as iPad mini. The idea is phablets are good enough to replace an iPad mini. Smartphones are good enough to replace a point & shoot camera with optical zoom. iPad Pro is becoming good enough to replace a MacBook for many people.
No one CREDIBLE is, but there are plenty of garbage tech sites out there that say plenty of garbage things all day every day. I read it in the news all the time that "the mini is more or less the same as an iPhone Plus". Again, I couldn't disagree more, but once there's a narrative out there, it's out there.
 
Yep. Personally the + sized iPhones are too big to be a good phone and too little to be a good tablet. Thats just me though. The Mini is a great size and I hope Apple keeps it around. I highly doubt they're loosing money on it.
Lol, exactly how I feel, too. :D
 
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Yep. Personally the + sized iPhones are too big to be a good phone and too little to be a good tablet. Thats just me though. The Mini is a great size and I hope Apple keeps it around. I highly doubt they're loosing money on it.

I don't think that they're losing money, and contrary to popular belief, the Mini is not to blame for declining iPad sales. I recall relative sales figures of iPads being released for the holiday quarters of the last two years, and both times the Minis (2 and 4) actually accounted for more units sold than any of the Pro models. This was especially apparent in 2015 when the Mini 4 came out, showing that when Apple provides an update, and price it reasonably relative to other models, people will buy it. Granted, I'm sure the Minis don't enjoy the same profit margin per unit.

As I've mentioned in another thread, I think the really reason why the Mini is being neglected is because it doesn't fit Apple's narrative of the iPad being a laptop replacement. The Mini 4 is a really good tablet, and that's exactly what I want. It's not going to replace my laptop, nor can my phone replace it. But Apple is trying to get consumers to a place where all we have is a phone and an iPad.
 
I don't think that they're losing money, and contrary to popular belief, the Mini is not to blame for declining iPad sales. I recall relative sales figures of iPads being released for the holiday quarters of the last two years, and both times the Minis (2 and 4) actually accounted for more units sold than any of the Pro models. This was especially apparent in 2015 when the Mini 4 came out, showing that when Apple provides an update, and price it reasonably relative to other models, people will buy it. Granted, I'm sure the Minis don't enjoy the same profit margin per unit.

That's what I thought as well - I don't think its in some massive decline.

As I've mentioned in another thread, I think the really reason why the Mini is being neglected is because it doesn't fit Apple's narrative of the iPad being a laptop replacement. The Mini 4 is a really good tablet, and that's exactly what I want. It's not going to replace my laptop, nor can my phone replace it. But Apple is trying to get consumers to a place where all we have is a phone and an iPad.

Maybe Apple can give it a similar treatment to the 2017 9.7 iPad - update it and drop the 'Mini 4' numbering and just call it the iPad mini or iPad 7.9 2017 and update it.
 
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I don't think that they're losing money, and contrary to popular belief, the Mini is not to blame for declining iPad sales. I recall relative sales figures of iPads being released for the holiday quarters of the last two years, and both times the Minis (2 and 4) actually accounted for more units sold than any of the Pro models. This was especially apparent in 2015 when the Mini 4 came out, showing that when Apple provides an update, and price it reasonably relative to other models, people will buy it. Granted, I'm sure the Minis don't enjoy the same profit margin per unit.

As I've mentioned in another thread, I think the really reason why the Mini is being neglected is because it doesn't fit Apple's narrative of the iPad being a laptop replacement. The Mini 4 is a really good tablet, and that's exactly what I want. It's not going to replace my laptop, nor can my phone replace it. But Apple is trying to get consumers to a place where all we have is a phone and an iPad.
Not arguing with that theory, you could be right, but I've read that the holidays is pretty much the ONLY time when the mini does well anywhere. People pick bargain bin models up on sale to give to the kids--I think it was two Christmases ago where you could still get a mini 2 for a song at several retailers.

I follow Neil Cybart's analysis over at Above Avalon, and 99% of the time, even when he sounds like a total kook, he ends up being right. It looks like the mini still gets big sales booms in the month of December, and then goes back to nothing most other times of the year. So according to him, the huge declines in mini sales mask pretty stable sales in the larger sizes, and the holiday sales of the mini mask the real sales problem that the mini actually has.

Again, not saying your theory is wrong, but just that there are several different angles to possibly look at this from. Either way, I think the refreshes at the iPad/iPad Pro levels this year are going to change the calculus quite a bit. I think that $329 iPad especially is going to be the sleeper hit of 2017 and will probably see some massive promotions this holiday season.
 
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Apple no longer mentions the mini on the iPad page footer. The 32GB mini was discontinued a few months ago. The writing is on the wall and has been since early this year.
The mini 4 is right there on the main iPad page, compare models page, and buy page. We really don't know how much longer the Mini will be around, but it is still prominently for sale. Best Buy is having a sale on them this week. I would not be surprised to see Apple announce a Pro Mini some time the end of this year/early next.




applepage.png
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The mini 4 is right there on the main iPad page, compare models page, and buy page. We really don't know how much longer the Mini will be around, but it is still prominently for sale. Best Buy is having a sale on them this week. I would not be surprised to see Apple announce a Pro Mini some time the end of this year/early next.




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A Pro mini would make a fantastic digital notepad.
 
The mini 4 is right there on the main iPad page, compare models page, and buy page. We really don't know how much longer the Mini will be around, but it is still prominently for sale. Best Buy is having a sale on them this week. I would not be surprised to see Apple announce a Pro Mini some time the end of this year/early next.




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You have to hunt for the iPad mini page by clicking the top navigation bar.

The natural tendency for visitors to Apple.com is to click through the huge landing page and view the contents.

This isn't an oversight on Apple's part. It's pretty clear where the focus is and where it isn't.



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You have to hunt for the iPad mini page by clicking the top navigation bar.

The natural tendency for visitors to Apple.com is to click through the huge landing page and view the contents.

This isn't an oversight on Apple's part. It's pretty clear where the focus is and where it isn't.
Sorry but I didn't have to "hunt" for the iPad mini page. Apple.com -> click on the iPad icon in the navigation.
 
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Sorry but I didn't have to "hunt" for the iPad mini page. Apple.com -> click on the iPad icon in the navigation.

That is considered hunting. Potential iPad buyers would click right through the huge iPad Pro landing page.

The other half of the visitors to Apple.com will be on a smartphone, not a desktop browser. They have to invoke the navigation menu on the top left to even see the word iPad.
 
That is considered hunting. Potential iPad buyers would click right through the huge iPad Pro landing page.

The other half of the visitors to Apple.com will be on a smartphone, not a desktop browser. They have to invoke the navigation menu on the top left to even see the word iPad.
If that is your definition of "hunting" then you are free to believe that. As for potential iPad buyers clicking on iPad Pro when they are interested in something else is simply speculation, which is fine too.
 
If that is your definition of "hunting" then you are free to believe that. As for potential iPad buyers clicking on iPad Pro when they are interested in something else is simply speculation, which is fine too.

If I were an advertiser and both spots had the same cost, I know which spot I would choose. The click through rate on a size 50 font object with a photo is probably an order of magnitude higher than a navigation menu item.

Ultimately, my post is about the footer of the iPad page. If you're on the new iPad Pro page, you're invited to step down to the $329 iPad. But not the mini. There's no excuse why the iPad mini wasn't shown unless Apple didn't want it there. The iPhone page shows SE, 7, and 7 Plus. The iPod page shows the shuffle, nano, and touch.
 
Rumors are that once they eliminate the bezels from the iPhone, the iPhone Plus model will grow to a screen size of over 6". With that size iPhone available, i don't know if it makes sense for them to have a 7.9" iPad anymore.
Note that for a 16:9 device to have the same screen area as the iPad mini, it would have to have a 8.35" diagonal. That's a larger difference to 6" (factor 1.39) than between the 9.7" and 12.9" iPad (factor 1.33) or between the 7.9" and 10.5" iPad (also factor 1.33).
 
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I just picked up an iPad mini 4 for $299. Best Buy is having a sale and I scooped up the last one in store. I primarily bought it just to use as the viewer for my DJI PHANTOM drone but I haven't been able to put it down all day.
 
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If this is going to be the last one I think I'm going to upgrade from my mini 2 around Christmas time then. I don't see mine last much past IOS 12.
 
I'm actually still contemplating an iPad mini purchase. Maybe I should grab one soon before they're discontinued. Something I should have done with the iPod Classic before they discontinued that. Still mad about not grabbing one of those.

That is exactly what I did. The Mini is by far my favorite Apple device. I love it.

I have a perfectly good Mini 2 and just purchased the Mini 4 because it may be discontinued. Today i noticed that Best Buy is once again running the $299 promo. If you like this form factor, this could be the deal for you.

I still have an iPod Classic by the one. Old as dirt, still working great :)
 
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That is exactly what I did. The Mini is by far my favorite Apple device. I love it.

I have a perfectly good Mini 2 and just purchased the Mini 4 because it may be discontinued. Today i noticed that Best Buy is once again running the $299 promo. If you like this form factor, this could be the deal for you.

I still have an iPod Classic by the one. Old as dirt, still working great :)

Well I'm in Canada so I don't think we'd get a deal that good on the iPad Mini.
 
That is exactly what I did. The Mini is by far my favorite Apple device. I love it.

I have a perfectly good Mini 2 and just purchased the Mini 4 because it may be discontinued. Today i noticed that Best Buy is once again running the $299 promo. If you like this form factor, this could be the deal for you.

I still have an iPod Classic by the one. Old as dirt, still working great :)

That's so cheap!!! Best Buy, Staples, and Walmart here in Canada still have the 64gb model at $530 + tax
 
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