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Hmm, wonder if Apple will keep the XR in the lineup. There's enough of a gap left by the lack of 8+/SE+.


$399 iPhone SE 4.7" 64GB

$499 iPhone XR 6.1" 64GB (?)

$599 iPhone 11 6.1" 64GB

$649 iPhone 12 5.4" 128GB
$749 iPhone 12 6.1" 128GB

$999 iPhone 12 Pro 6.1" 128GB
$1099 iPhone 12 Pro Max 6.7" 128GB
 
Hmm, wonder if Apple will keep the XR in the lineup. There's enough of a gap left by the lack of 8+/SE+.


$399 iPhone SE 4.7" 64GB

$499 iPhone XR 6.1" 64GB (?)

$599 iPhone 11 6.1" 64GB

$649 iPhone 12 5.4"
$749 iPhone 12 6.1"

$999 iPhone 12 Pro 6.1"
$1099 iPhone 12 Pro Max 6.7"

Can see them keeping the 11 in the line up at a discounted price.

They’ll most likely discontinue the XR.

Most likely replace it with the iPhone
se max.

Then you’ll have
iPhone 11 from previous year.
Two low end iPhones.
Tow midrange iPhones.
Two top end iPhones.

You never know with Apple these days, anything is possible. 😂
 
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$399 iPhone SE 4.7" 64GB

$549 iPhone 11 6.1" 64GB


$649 iPhone 12 5.4" 128GB
$749 iPhone 12 6.1" 128GB


$999 iPhone 12 Pro 6.1" 128GB
$1099 iPhone 12 Pro Max 6.7" 128GB
 
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$399 iPhone SE 4.7" 64GB

$549 iPhone 11 6.1" 64GB


$649 iPhone 12 5.4" 128GB
$749 iPhone 12 6.1" 128GB


$999 iPhone 12 Pro 6.1" 128GB
$1099 iPhone 12 Pro Max 6.7" 128GB

No love for the iPhone SE max? 😂
 
it might replace the current SE, since it will use the same cheap but it will have bigger screen and longer battery at still the same price of $399.

No chance that will happen, the whole point of the current SE is that people want that smaller form factor.

Also no chance the SE max will start at $399, this is Apple we’re talking about.💰😂
 
No chance that will happen, the whole point of the current SE is that people want that smaller form factor.

Also no chance the SE max will start at $399, this is Apple we’re talking about.💰😂

the bigger target of SE is not to those who want small factor but those who wants the latest iphone at lowest price possible

if they really want to target the smaller factor, they should have retained the 1st gen SE/5S form factor, the current SE is no smaller than the 11 Pro.

yeah they might sell it at $499
 
the bigger target of SE is not to those who want small factor but those who wants the latest iphone at lowest price possible
You have this completely backwards. The main attraction to the iPhone SE is the smaller 4.7 form factor, the consumer is making the sacrifice for a smaller battery and smaller display, followed by a cheaper price point. If somebody wants a larger display, clearly the iPhone SE is not the target audience for that specific individual, which cost, they have to pay a higher price point in order to have a bigger display.

The case in point here, the ‘target of the SE’ is those who want a smaller ‘pocket-friendly’ iPhone, and the price point is merely a bonus.
 
You have this completely backwards. The main attraction to the iPhone SE is the smaller 4.7 form factor, the consumer is making the sacrifice for a smaller battery and smaller display, followed by a cheaper price point. If somebody wants a larger display, clearly the iPhone SE is not the target audience for that specific individual, which cost, they have to pay a higher price point in order to have a bigger display.

The case in point here, the ‘target of the SE’ is those who want a smaller ‘pocket-friendly’ iPhone, and the price point is merely a bonus.
I'm afraid I think the smaller screen is merely a consequence of Apple targeting a price point, and finding ways to get there. If this truly was meant to be small first, cheap second, I think they would've tried to reduce bezels/use the old 4" housing. The SE is a parts bin phone meant to hit a price point to compete with lower/mid-range handsets (I have nothing against it, I think it's a superb phone, but I really don't believe it's built from a size-first point of view).

In terms of the lineup this year, it wouldn't surprise me if the 11 was dropped in favour of keeping the XR to maintain a bit more differentiation between the "budget" 6.1" device and the new 12/12 Pro 6.1" devices. I doubt they will keep both 11 and XR in the lineup.
 
I'm afraid I think the smaller screen is merely a consequence of Apple targeting a price point, and finding ways to get there. If this truly was meant to be small first, cheap second, I think they would've tried to reduce bezels/use the old 4" housing.

Bolded:

You’re logic doesn’t make any sense whatsoever, you’re suggesting Apple should have reformatted a Phone with ‘reduced bezels’, when they obviously have leftover inventory that they are reusing from the 4.7 inch iPhone With the chassis/display, which would retain the ~$399 price point. By Apple reducing bezels or anything of that nature, now you’re asking them to ultimately have to manufacture ‘new’ parts, which will cost more money and be transferred to the consumer.

And we don’t know that Apple has any remaining units with the four-inch housing as you suggested, but we do know that the 4.7 inch iPhone was just in their lineup not that long ago, and obviously they intentionally used that housing versus having to create a new chassis.

You have to think long term class versus implementing a new strategy for design, which only one of those ingredients will work in terms of keeping a Phone as low as $399, Especially this phone is intended for other third-party markets.
 
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Bolded:

You’re logic doesn’t make any sense whatsoever, you’re suggesting Apple should have reformatted a Phone with ‘reduced bezels’, when they obviously have leftover inventory that they are reusing from the 4.7 inch iPhone With the chassis/display, which would retain the ~$399 price point. By Apple reducing bezels or anything of that nature, now you’re asking them to ultimately have to manufacture ‘new’ parts, which will cost more money and be transferred to the consumer.

And we don’t know that Apple has any remaining units with the four-inch housing as you suggested, but we do know that the 4.7 inch iPhone was just in their lineup not that long ago, and obviously they intentionally used that housing versus having to create a new chassis.

You have to think long term class versus implementing a new strategy for design, which only one of those ingredients will work in terms of keeping a Phone as low as $399, Especially this phone is intended for other third-party markets.
This is entirely my point. The iPhone SE was created to be a modern iPhone whilst keeping price low - the smaller 4.7" design was merely a consequence of that. This is an iPhone designed primarily for the budget-conscious, not the people who like small phones. If the latter were true, they would have gone to greater lengths to produce a new chassis with smaller bezels etc.

It wouldn't surprise me if the next iPhone SE (if there is one) is based on the 6.1" iPhone XR/11 chassis and size.
 
If the latter were true, they would have gone to greater lengths to produce a new chassis with smaller bezels etc.

Sure, Apple could have done that, but then that would have negated the $399 price point, which then transcends it’s no ‘longer an entry-level‘ iPhone, which is the whole point of the existence of this phone coupled that the attractiveness for those who want a smaller display. Again, from a manufacturing standpoint, I think Apple has a better understanding of this then your strategy that you’re essentially suggesting by ‘producing a new chassis’.

In terms of reducing/reusing supply chain from the 4.7 chassis, there was no better solution How Apple created the iPhone SE to what it is, it’s about maximizing profit, and yet trying to keep this phone as affordable as possible to consumers across the globe, by using the necessary leftover components.
 
Sure, Apple could have done that, but then that would have negated the $399 price point, which then transcends it’s no ‘longer an entry-level‘ iPhone, which is the whole point of the existence of this phone coupled that the attractiveness for those who want a smaller display. Again, from a manufacturing standpoint, I think Apple has a better understanding of this then your strategy that you’re essentially suggesting by ‘producing a new chassis’.

In terms of reducing/reusing supply chain from the 4.7 chassis, there was no better solution How Apple created the iPhone SE to what it is, it’s about maximizing profit, and yet trying to keep this phone as affordable as possible to consumers across the globe, by using the necessary leftover components.
I think we're arguing the same point? The point of the SE is that it's a powerful, entry-level iPhone, not that it's a small iPhone.

They wanted to hit $399. They chose the parts to do it. It happened to be a smaller phone. This is not the smallest phone they could have made, even if they wanted to keep a 4.7" screen, therefore this is a phone designed around a price point and not a screen size.

I think the rumoured 5.4" iPhone 12 is the phone a lot of people have been waiting for. That looks like being a phone designed size-first, with a new chassis and obviously higher price tag. The point I'm getting at is SE does not necessarily mean small, it means cheap. And that's fine. Loads of people want a cheap, powerful iPhone. The rumoured SE Plus is perhaps more evidence of this.
 
You have this completely backwards. The main attraction to the iPhone SE is the smaller 4.7 form factor, the consumer is making the sacrifice for a smaller battery and smaller display, followed by a cheaper price point. If somebody wants a larger display, clearly the iPhone SE is not the target audience for that specific individual, which cost, they have to pay a higher price point in order to have a bigger display.

The case in point here, the ‘target of the SE’ is those who want a smaller ‘pocket-friendly’ iPhone, and the price point is merely a bonus.




obviously it is not because of the form factor,

again if they really care about the smaller form factor they would have retained the 5/5S form factor, the iPhone 11 Pro is no bigger than the current SE seriously

the price point is not the bonus, because if it is then Apple would have made it much more expensive

many people just want a lowest possible price for an upgrade those are the following

that's a bigger target market

even do a survey for yourself of the SE buyers most of them are the following:

senior citizens who needs to replace their old iPhones, since it is the most customer friendly phone

first time mobile phone users such as young kids, whose parents doesnt want to spend more than $600 on them for a new phone but wants iOS for facetime and imessage

lastly people who just dont care about the high end features and just wants to replace their old and slow iphones
 
senior citizens who needs to replace their old iPhones, since it is the most customer friendly phone
This describes my mom. She still likes her TouchID and home button.

Meanwhile, my dad prefers FaceID although he'd prefer a smaller device than the 6.1" iPhone 11. He'll happily go back to the iPhone 7 and if he wasn't on eSIM, I'd have swapped his SIM card already.

first time mobile phone users such as young kids, whose parents doesnt want to spend more than $600 on them for a new phone but wants iOS for facetime and imessage
Find My iPhone, too.

lastly people who just dont care about the high end features and just wants to replace their old and slow iphones
This is me. Not so much slow but battery needs service.

While I would appreciate some of the XS/11 Pro features, these 5.8" iPhones still had too many compromises for my liking given the high asking price (~$1300 after tax for 256GB).
 
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I think we're arguing the same point? The point of the SE is that it's a powerful, entry-level iPhone, not that it's a small iPhone.

They wanted to hit $399. They chose the parts to do it. It happened to be a smaller phone. This is not the smallest phone they could have made, even if they wanted to keep a 4.7" screen, therefore this is a phone designed around a price point and not a screen size.

I think the rumoured 5.4" iPhone 12 is the phone a lot of people have been waiting for. That looks like being a phone designed size-first, with a new chassis and obviously higher price tag. The point I'm getting at is SE does not necessarily mean small, it means cheap. And that's fine. Loads of people want a cheap, powerful iPhone. The rumoured SE Plus is perhaps more evidence of this.
Agreed. The true enthusiast's small phone will be the 5.4 inch 12; the SE is more to get people into the Apple eco-system for the first time, paying for apple services and accessories and with the old chassis used to save costs for apple + the consumer, just like the original SE. And it worked in my case; my first iphone was the 2016 SE because I couldn't afford any higher at the time but it was enough to get me into IOS and eventually upgrade to more expensive products.
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Probably by 2024 there will be another iPhone SE using the 12s 5.4 inch chassis which people will harp back to as the "classic design; compared to the iPhone 15 with its 10-inch foldable micro led display, 6g support, 5 cameras and no ports.
 
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If Apple wants to play their cards right, this should be their lineup:

iPhone SE 2 - $399

iPhone 12 - $649

iPhone 12 MAX - $749

iPhone 12 Pro - $999

iPhone 12 Pro MAX - $1099

Any other products will only complicate things.

They should allow third parties to sell iPhone XR for $499 but not sell it directly. They should dissolve the entire iPhone 11 lineup. I don’t think they would want to sell the iPhone 11 for $499. And there’s not enough space for both XR and 11.
 
They should allow third parties to sell iPhone XR for $499 but not sell it directly. They should dissolve the entire iPhone 11 lineup. I don’t think they would want to sell the iPhone 11 for $499. And there’s not enough space for both XR and 11.
That would be bad for consumers.

Most carriers don't lower their prices unless Apple does and unlock policies in the US can be pretty stupid.

The replacement for the $699 6.1" iPhone 11 is the $749 6.1" iPhone 12 so Apple can sell the 11 for $599 like they're doing with the XR right now.

There's precedent for last year Plus version selling at same price as current year non-Plus.
 
That would be bad for consumers.

Most carriers don't lower their prices unless Apple does and unlock policies in the US can be pretty stupid.

The replacement for the $699 6.1" iPhone 11 is the $749 6.1" iPhone 12 so Apple can sell the 11 for $599 like they're doing with the XR right now.

There's precedent for last year Plus version selling at same price as current year non-Plus.

Consumers aren’t as price sensitive if you don’t allow them to be. Keeping the 11 599 is a bad business decision because it adds unnecessary clutter to the lineup. Those who want the cheapest phone don’t care about the largest size.

Keep something at 499 if you must. Be it XR or 11.
 
$349 SE 64GB
$499 11 64GB
$649 12 128GB 5.4"
$749 12 128GB 6.1"
$999 12 128GB 6.1" Pro
$1099 12 128GB 6.7" Pro

Just my 2 cents
 
I recently read a couple leaks that mentioned the baseline iPhone 12 that will be $649 will have 64GB (not 128GB) FWIW.
 
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