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I think that 128gb 12 pro 6,1” will be sweet spot for many if they want to upgrade in few years so...

12 pro > 12 > 12 max > 12 pro max

Personally I think it’ll be the standard 6.1” 12 that is the sweet spot in the range at £749. Undoubtedly the 5.4” will be in huge demand but those wanting a bigger phone aren’t needing to spend £1k+ with what is rumoured.
 
It is going to be tough deciding whether to get the iPhone 12 max or pay the extra few hundred pounds and get the iPhone 12 Pro 6.1. I am really tempted by the midnight blue 12 Pro colour but I don‘t care about the camera or screen specification differences between the 12 and the Pro. I am pleased the 12 max will have an OLED screen.
 
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The thing I'm most curious about the 12 is the battery life. I have a feeling that Apple will put a rather mediocre battery in the 12 model given the size, while giving the Max models a big upgrade.
 
If oled in non-pro models will not have a power effecient display as pro models battery life will be similar as XS/Xs Max
 
Personally I think it’ll be the standard 6.1” 12 that is the sweet spot in the range at £749. Undoubtedly the 5.4” will be in huge demand but those wanting a bigger phone aren’t needing to spend £1k+ with what is rumoured.

Agree 100%. Just look at the previous 2 years; the XR (approx $749 USD) and 11 (approx $699 USD) I believe sold in greater quantities compared to the "premium" models released the same year.

In my opinion, unless Apple pull a rabbit out of the hat and include "must have" features in the pro models, I don't see the current trend changing.
 
I just pretend great sales of 6,1" Pro model because XR was cheapest "new design" iphone, 11 offered most functions of Pro models... but if 12 6,1" will offer only OLED and A14 in same desing, but 6,1" Pro 128GB in new design with 120hz, 6GB ram etc...
 
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Agree 100%. Just look at the previous 2 years; the XR (approx $749 USD) and 11 (approx $699 USD) I believe sold in greater quantities compared to the "premium" models released the same year.

In my opinion, unless Apple pull a rabbit out of the hat and include "must have" features in the pro models, I don't see the current trend changing.
I don't see it changing either. I think phones in general are mature products now and even the mid tier devices have all the necessary features to entice consumers on the whole. This year the standard 12 and 12 Max have a tweaked aesthetic outer design and the introduction of OLED, so they are bringing enough of something new over the XR for people to see something new.

I just pretend great sales of 6,1" Pro model because XR was cheapest "new design" iphone, 11 offered most functions of Pro models... but if 12 6,1" will offer only OLED and A14 in same desing, but 6,1" Pro 128GB in new design with 120hz, 6GB ram etc...
I think what you detail there as OLED and new A14 chip combined with a new design is enough to keep the mid tier 12's appealing. I have to remove myself from the tech enthusiast mentality and realise that most people aren't desperate to pay for more RAM (if they know what that does) and the third camera. The 11 Pro is currently £1049 in my country and I am assuming this will be the case for the 12 Pro. I can't see why people would look past the 12 Max in September and want to pay £300 more for a phone that sounds like it'll be slightly better. I'm into my tech and even I won't be getting a Pro despite understanding the differences and advantages.

I think if the specs rumoured on here are accurate, then it appears Apple are slowly realising the mid tier is their core market as they are offering some very good devices in that range. The fact they are all getting OLED this year closes the gap even more and where the XR/11 got criticised by techies for having an LCD display, there seems to be very little to criticise this year.
 
The-Real-Deal82 : I think that your scenario is close to reality. I just follow my own feelings... Upgrade from X, XS, XR, 11 or 11 Pro for feel that you have something new, worthy and future proof is choosing 6,1" Pro. But I'm probably still enough techie.
 
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The-Real-Deal82 : I think that your scenario is close to reality. I just follow my own feelings... Upgrade from X, XS, XR, 11 or 11 Pro for feel that you have something new, worthy and future proof is choosing 6,1" Pro. But I'm probably still enough techie.
I'm upgrading from an 8+ so the 12 Max will be a significant upgrade for me. I only keep my iPhones 2 years so future-proofing for me is not something I really think about. Its all about getting what you want and see the benefit of :)
 
Is someone disappointed that 5,4” will be a non pro version ? Or small screen size audience wouldn’t pay more for pro models so it doesn’t matter ?
 
Is someone disappointed that 5,4” will be a non pro version ? Or small screen size audience wouldn’t pay more for pro models so it doesn’t matter ?
A pro version of the 5.4 inch would have made more sense imo. It's mainly tech enthusiasts who have multiple devices (Ipad, MacBook, apple watch) who want the smallest possible phone, as a big phone is redundant for them. Whereas average people who rely more on their phones and don't have numerous different devices, and in some cases have just a phone, no tablet/or PC, prefer a bigger phone. So I think a small premium 5.4-inch pro would have made more sense; then just get rid of the 6.1-inch pro and have the 6.7-inch pro max, since there is also a section of people who just want the biggest phone possible.
 
Is someone disappointed that 5,4” will be a non pro version ? Or small screen size audience wouldn’t pay more for pro models so it doesn’t matter ?

Yep, me. I would pay more for the pro 5.4, but not anything over 900 though. I see a lot of people from the forum that think in switching from 11 Pros to the 5.4in, probably they would not mind to also pay more. If the 5.4 is a great success, maybe we see a pro 5.4 in the following years.
 
A pro version of the 5.4 inch would have made more sense imo. It's mainly tech enthusiasts who have multiple devices (Ipad, MacBook, apple watch) who want the smallest possible phone, as a big phone is redundant for them. Whereas average people who rely more on their phones and don't have numerous different devices, and in some cases have just a phone, no tablet/or PC, prefer a bigger phone. So I think a small premium 5.4-inch pro would have made more sense; then just get rid of the 6.1-inch pro and have the 6.7-inch pro max, since there is also a section of people who just want the biggest phone possible.

So average people buy bigger phones and tech enthusiasts are more likely to buy smaller ones? Where is the data to support such a claim?

This would suggest ‘most’ of the people here in Mac Rumours prefer small iPhones. I don’t class myself in that camp, that’s for sure. Love bigger iPhones.
 
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So average people buy bigger phones and tech enthusiasts are more likely to buy smaller ones? Where is the data to support such a claim?

This would suggest ‘most’ of the people here in Mac Rumours prefer small iPhones. I don’t class myself in that camp, that’s for sure. Love bigger iPhones.
Well, the data that average people buy "bigger phones" is that pretty much all phones are bigger phones now because that's what the market has demanded overtime. Supply/Demand. The tech enthusiast/smaller phones theory is a personal claim of mine I don't have any stats for it, I just notice on this forum and other enthusiast spaces most people prefer small phones. But then I also notice these same people own every other apple computing device. So I can see why someone who already owns an iPad pro, apple watch, etc, wouldn't necessarily feel the need for a bigger phone, compared to someone whos phone is their only computing device.

The poll right now has over half here going for the smallest model. https://forums.macrumors.com/threads/which-iphone-12-model-will-you-purchase.2237253/
 
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Well, the data that average people buy "bigger phones" is that pretty much all phones are bigger phones now because that's what the market has demanded overtime. Supply/Demand. The tech enthusiast/smaller phones theory is a personal claim of mine I don't have any stats for it, I just notice on this forum and other enthusiast spaces most people prefer small phones. But then I also notice these same people own every other apple computing device. So I can see why someone who already owns an iPad pro, apple watch, etc, wouldn't necessarily feel the need for a bigger phone, compared to someone whos phone is their only computing device.

The poll right now has over half here going for the smallest model. https://forums.macrumors.com/threads/which-iphone-12-model-will-you-purchase.2237253/
I see a lot of love for larger devices on here too and couldn’t really say which is the most popular size generally. Be careful with that thread/poll as very few have voted in it. On personal experience from my corner of the world it’s price that leads all preferences rather than size. Even the tech enthusiast in many circumstances aren’t paying £1k+ for a phone.
 
The thing I'm most curious about the 12 is the battery life. I have a feeling that Apple will put a rather mediocre battery in the 12 model given the size, while giving the Max models a big upgrade.

It seems every single year someone has to Question the battery life, but Apple has always made the necessary adjustments where the battery life has really never been that much of an issue from a year-to-year basis. Aside from user settings, I remember when the 2017 5.8 iPhone X launched, others were saying the battery life would be terrible because it was a ‘smaller phone‘, and look how that phone turned out, it had excellent battery life. I don’t think this will be any different here, especially with the efficiency of the A-Series processors that continue to manage the battery. Apple also spends a decent Amount of time discussing the internal improvements how that helps manage the battery. But then again, battery life is such a variable discussion, there’s never a ‘middle ground’ for any one user.
 
If Apple will use last year 15% less power consuption OLED display then 5,4" with 2300-2500 mah battery will be fine and have similar battery life as iphone 11 / 11 Pro. Not worse and better than SE.
 
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