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The Sony camera by itself alone is not the selling point.
The software integration is.
This is speaking from the experience of someone who have a Xperia 1 V now.
Apple makes the best use of the camera hardware by simplifying the picture capture to make it a point and shoot.
The Sony's UI makes it like a bloody professional camera with all the adjustment and the basic mode is sadly needing work.
I dunno. I feel like the zoom software pisses me off more than anything. Getting up close to take a picture then BOOM lenses change and now my angle is off and its all blurry. Move the angle again and then it switches back to the other lens. wtf apple
 
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Or you could make money doing upgrades other year. Sell your two year old phone for $4-500, buy a $100 phone and use that to trade in for the “free with bill credits” phone for another 2 years.
It’s actually a ‘lease program’ similar to Apple’s yearly upgrade program in the US, but two years. So that $500 I never spent in the first place, unless I buy the phone out. But the plan is still double the cost of my old (paid off) phone.
 
I feel the camera is both good enough and at the same time too far behind my dedicated cameras.

It's sp good that incremental updates don't really matter that much. Better than before, yes, but not that much. And it's so far behind that an incremental update is not going to get anywhere close to those dedicated cameras.

Unless there's some insane breakthrough. Which, while possible, seems unlikely. Perhaps they play with some of the mixed reality stuff but... I bet on meh on that front.
 
But why? Because of 6x optical zoom?
I’m not expecting the quality of the zoomed images to be all that great (the current 3x lens is subpar). More interested in next year’s periscope lens, after Apple has had time to refine it and make the 6x images (hopefully) as good as the 1x ones.
 
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I could not care any less about the camera. The quality of the camera on my iPhone 12 is already more than enough for me and 99.99% of people. USB-C is the star of the show if they can make it useful (not USB 2 speed) so that the phone can be used as a universal device with peripheral support. If that is the case then the $100-$200 price hike is more than worth it. If the price hike is because of optical zoom then its off base
 
The only time this should be NEW news is if they actually had an option where the camera system didn't rival an IMAX mobile recording platform.

I mean for pete's sake, I can remember with great fondness when the camera was actually flush with the back panel and you could set the phone on its back on a table and not have it rock.

I would love to see less investment in the camera and more invested elsewhere. Like others in the thread, I've long since believed the camera was more than good enough. Nowadays I genuinely believe they only improve the system so they can indirectly consume more storage space, thus requiring more upgrades, etc etc.

I have photos taken from iPhone4/5/6s that are still just fine.

It's become a joke.
 
Given that Apple is convinced it’s the camera that will wow us with the iPhone 15 series, it’s pretty clear that I don’t need to consider either of the Pros. I have plenty of high-end cameras and only use my phone camera in the occasional pinch. Here’s what I’m thinking: The new periscope telephoto lens will cancel out any weight savings from the Pro’s titanium frame. A base iPhone 15 or 15 Plus is probably all that I - or many of us - really need. As always, a look at the final specs of the production models is needed before a final decision.
 
🤦‍♂️🤦‍♂️Is the periscope lens a true "optical zoom" like the Xperia 1 V where you actually OPTICALLY ZOOM between 85mm and 125mm? Or is this just a prime lens that is 6x vs the old 3x?

If it's a PRIME LENS, please just call it a prime.
 
the phone camera has been more than enough for taking photos for the past 10-15 years now. the idea that it can get any better is just pure marketing gimmick. most of reviews now mostly compare the color and light reproduction, which once again, is more than enough for most situations. they even rival regular digital cameras.
 
My spouse will use the periscope lens, so we're definitely in for one Pro Max. I could probably get away with the regular Max tbh. But if it doesn't have an always on display, I may have to go up -- that's important to me.
 
I hope the keynote will be somewhat interesting because I really don't care about camera upgrades anymore since the 8 Plus.
 
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Tell me innovation is dead without telling me innovation is dead.
When will we see something dramatically new? Challenge the norms Apple, do a flip. Anything!
 
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Isn’t it every year.

My thoughts on the camera being the big thing is same things as last year. A big upgrade that everyone can see easily.
 
I can just imagine how many consumers are going to try and plug their old lightning cable into the new phone and then complain it isn't working.

More problematic will be the rubes and noobs that try to charge their laptops with the phone USB C cord and wonder why it isn't working (or working slow).

That's what happens when bureaucrats make tech mandates. People will try to use the USB C cable that came with their mouse to charge a laptop. Wonder how many of those cheap cables will melt?
 
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