Other iPhone 18 Pro Prices

[AndrewR23]

Ive skipped 2 iphones since the original in 2007.

iphone 8. waited those few months for the X.

iphone 18. will wait for the 20.

 

[Fred Zed]

Probably an extra £100 over that since storage and RAM prices have increased significantly since Sept 2025.

interestingly Apple USA doesn’t give more trade in value for iPhones with more memory. Wonder if that’ll change soon.

 

[Reverend Benny]

Since memory prices are through the roof we'll likely see a price hike again, but at the same time other component prices has steadily dropped (such as battery) through the years. But it won't compensate for other increases by far.

It would be nice if Apple could "compensate" the price increase with longer support so that devices can be repaired and receive updates so that they are secure and that way have a longer lifecycle.

 

[aakshey]

My guess would be:

Pro $1399
Pro Max at least an additional $200 compared to Pro
The top most Pro Max would probably cross $2000 and still be cheaper than the base Ultra which would probably be in the $2499+ range

 

[The-Real-Deal82]

My guess would be:

Pro $1399
Pro Max at least an additional $200 compared to Pro
The top most Pro Max would probably cross $2000 and still be cheaper than the base Ultra which would probably be in the $2499+ range

I think they can kiss goodbye to a significant amount of sales if they go up that much. People seem to be becoming wise to the fact you don't need to spend that sort of money to get a really capable smartphone these days and with the lower models becoming so good, I would be surprised if Apple gave the Pro a £200 price hike. That is a lot.

 

[aakshey]

I think they can kiss goodbye to a significant amount of sales if they go up that much. People seem to be becoming wise to the fact you don't need to spend that sort of money to get a really capable smartphone these days and with the lower models becoming so good, I would be surprised if Apple gave the Pro a £200 price hike. That is a lot.

I agree. But I still think it will be such a significant increase. And this is line with what they’ve done across the board and also in line with the kind of increase they’ll need to do to maintain their margins in %age with the increase in raw materials.

 

[aakshey]

I think they can kiss goodbye to a significant amount of sales if they go up that much. People seem to be becoming wise to the fact you don't need to spend that sort of money to get a really capable smartphone these days and with the lower models becoming so good, I would be surprised if Apple gave the Pro a £200 price hike. That is a lot.

If I’m not wrong, it would be more than £200 in UK, probably closer to £250-300.

 

[The-Real-Deal82]

If I’m not wrong, it would be more than £200 in UK, probably closer to £250-300.

Yeah that would massively impact sales here if it was that much of an increase, I would be not buying it on principle at that point. Don't get me wrong, I like having the Pro iPhone and am lucky enough to be able to afford it, but that would really take the mick. I paid £1199 for my 16 Pro Max and if it suddenly went up to £1449-£1499, I would be looking at the standard iPhone or looking at the previous years Pro at a discount. We don't need to pay that sort of money at this point.

 

[aakshey]

Yeah that would massively impact sales here if it was that much of an increase, I would be not buying it on principle at that point. Don't get me wrong, I like having the Pro iPhone and am lucky enough to be able to afford it, but that would really take the mick. I paid £1199 for my 16 Pro Max and if it suddenly went up to £1449-£1499, I would be looking at the standard iPhone or looking at the previous years Pro at a discount. We don't need to pay that sort of money at this point.

I agree. But from Apple’s point of view view, they’d barely maintain their margin in %age even with this.

 

[Bigbadandnad]

I am eligible to upgrade my 16 Pro Max this year but choosing not to. The phone is still excellent and it just seems a waste of money to me this time around. I may upgrade next September and if the prices have gone up, I'll probably get the 18 Pro Max at a discount. It is a funny time really, as smartphones have almost gotten too good and change so little year on year.

I've just joined the forums after doing some Googling on 15 Pro Max vs potential 18 Pro Max and it brought this thread up

I'm still using my 15PM currently and in all honesty; it does everything I need of it without any issues, still takes great pictures and the screens still excellent

I have a Samsung S24 Ultra for my business phone, so best of both worlds really

Similar story with the S24 Ultra; cannot see what the S25 and S26 Ultras offer me that makes me want to upgrade and more than likely be at least £1k UK Sterling out of pocket

But the appeal of the 18 Pro Max is there - I didn't bother with the 17 Pro Max as I'm really not keen on the colours nor the build of it; I much prefer how the 15 and 16 Pro Max iPhones look, but that is just personal preference

 

[AppleForeverandEver]

I am thinking that 18 ProMax with 1-2TB will be near $2000!

 

[The Game 161]

i still think increases will be more £100-£150 will see though

 

[The-Real-Deal82]

I agree. But from Apple’s point of view view, they’d barely maintain their margin in %age even with this.

As a consumer, I don't think about this sort of thing from Apple's perspective. Their margin is already huge and its a buyers market. The fact consumers don't need the latest iPhone in 2026 is Apple's biggest issue ands this is the reality of a mature product. It used to be all about getting the latest and greatest and there being significant differences year on year. I am certainly not looking to pay more for my next phone and personally would like to reduce the cost of it. I would imagine there are millions of people who are reaching the same conclusion.

 

[aakshey]

As a consumer, I don't think about this sort of thing from Apple's perspective. Their margin is already huge and its a buyers market. The fact consumers don't need the latest iPhone in 2026 is Apple's biggest issue ands this is the reality of a mature product. It used to be all about getting the latest and greatest and there being significant differences year on year. I am certainly not looking to pay more for my next phone and personally would like to reduce the cost of it. I would imagine there are millions of people who are reaching the same conclusion.

I agree. But the way Apple thinks they’d rather sell fewer devices while maintaining their margins. That’s how it has always been for them. They won’t change all of a sudden ‘

 

[Marko3563]

I agree. But the way Apple thinks they’d rather sell fewer devices while maintaining their margins. That’s how it has always been for them. They won’t change all of a sudden ‘

Sell fewer devices? Sure. However if they compare sales to Samsung and see they had more sales for newer models then I could see panic. Media would run with "iPhone fatigue"

With the 18 Pro series not being a huge upgrade, it should be priced accordingly. I get updated camera, but they could also have changed storage configurations instead of having multiple to help keep cost inline. They could do a base 256GB and do 512GB or 1TB. That way you arent pricing out those who use the entry into the Pro line while seeing what storage configuration sold more in previous years.

I get "choices" but if Apple is warning of supply constraints, they need to focus on the ones that move more units, and not the ones that may cost more, but sit longer.

 

[ab2c4]

I think $200 this year. If RAMageddon continues as expect then probably another $100 or $200 next year too. Prices have been going up like crazy with other tech brands and there is no reason we won't see it with Apple also, they aren't immune.

 

[The-Real-Deal82]

I agree. But the way Apple thinks they’d rather sell fewer devices while maintaining their margins. That’s how it has always been for them. They won’t change all of a sudden ‘

They have also made an awful lot of money in the past whilst reporting record sales for devices too. Obviously a very small percentage of overall iPhone users globally actually upgrade each year but price increases will reduce that uptake further. We are in a global financial crisis and people generally are reducing their spending, so luxuries like electronics are one of the first things people scale back on, along with buying new cars. I am lucky in that I can afford the price increases that are rumoured, but that doesn't mean I will opt to spend more than necessary on an iPhone. I think a lot of people out there are like me and getting wise to it.

I am deferring my upgrade this year and may upgrade in 2027, but I will be asking the question; why upgrade to a 19 Pro Max when I can potentially get an 18 Pro Max or a standard 19 a few hundred pounds cheaper and reduce my monthly contract by £10-£20 a month?

 

[cynics]

As Apple users you'd think we'd be used to paying too much for RAM.

Apples prices are arbitrary and based around product line price congruity and market segments, not hardware cost. The higher tier products have higher profit margins that are disproportional to their material cost.

Material price increases such as RAM have more of a negative effect on lower end products because they have lower margins and were designed to be cheap for the sake of having an affordable options. Little to no wiggle room to absorb additional expense.

Apple reported a 100% price increase for RAM from Samsung and said product price increases are "Unavoidable", Tim Cook. However Apple was paying 30-35 dollars for 12gb modules, now reportedly around 70 dollars. That is a 35 dollar increase to billable material only (no additional shipping, R&D, labor, etc etc).

We have no idea on the change in cost to the rest of the material. Apple has been replacing off the shelf silicon with their own in all aspects of the phone which saves them a fortune.

Plus we don't know the originally intended retail cost. It could have went up $100 even without the RAM crisis.

Finally NAND storage price is a factor too that appears to have an effect on the recent price increases.

So if I were to guess I would say $100 to $200 dollars more for the iPhone 18 Pro Max. But I think it won't scale with RAM/Storage just so they can keep fairly even pricing across the product line.

 

[aakshey]

As Apple users you'd think we'd be used to paying too much for RAM.

Apples prices are arbitrary and based around product line price congruity and market segments, not hardware cost. The higher tier products have higher profit margins that are disproportional to their material cost.

Material price increases such as RAM have more of a negative effect on lower end products because they have lower margins and were designed to be cheap for the sake of having an affordable options. Little to no wiggle room to absorb additional expense.

Apple reported a 100% price increase for RAM from Samsung and said product price increases are "Unavoidable", Tim Cook. However Apple was paying 30-35 dollars for 12gb modules, now reportedly around 70 dollars. That is a 35 dollar increase to billable material only (no additional shipping, R&D, labor, etc etc).

We have no idea on the change in cost to the rest of the material. Apple has been replacing off the shelf silicon with their own in all aspects of the phone which saves them a fortune.

Plus we don't know the originally intended retail cost. It could have went up $100 even without the RAM crisis.

Finally NAND storage price is a factor too that appears to have an effect on the recent price increases.

So if I were to guess I would say $100 to $200 dollars more for the iPhone 18 Pro Max. But I think it won't scale with RAM/Storage just so they can keep fairly even pricing across the product line.

This is untrue. This might have been the case in the 80’s or 90’s, but this is mostly untrue and has been untrue at least since the release of the original iPhone. Apple typically prices products at around 3x material costs. Now sometimes this may become 3.5x while other times it may become 2.5x. Only on occasion are their margins lower than this. And on no mass produced primary product on their portfolio do they sell anything beyond 3.5 or max 4x of material costs.

I’m talking of electronics, not accessories, not stuff like cables or chargers. But their core product line, be it HomePods/iPhone/Mac whatever. The only exception in the last decade plus was probably the Vision Pro where cost of production was through the roof. The last such product where at some point it was not making direct financial sense due to low margins was the original HomePod Gen 1, not mini.

 

[Marko3563]

Could we argue that Apple could raise the price of watches, airpods, and anything else related to try and offset huge price increases? I mean yeah the price of materials are up indeed, but i cant imagine for airpods it would be that much.


upping the cost of those two items by $50 or so could help offset the cost of the iPhone to a point. However knowing Apple, i imagine they want top dollar to achieve "maximum value and profit for shareholders." Even though Apple raised cost, and got that huge tariff rebate from the government.

 

[cynics]

This is untrue. This might have been the case in the 80’s or 90’s, but this is mostly untrue and has been untrue at least since the release of the original iPhone. Apple typically prices products at around 3x material costs. Now sometimes this may become 3.5x while other times it may become 2.5x. Only on occasion are their margins lower than this. And on no mass produced primary product on their portfolio do they sell anything beyond 3.5 or max 4x of material costs.

I’m talking of electronics, not accessories, not stuff like cables or chargers. But their core product line, be it HomePods/iPhone/Mac whatever. The only exception in the last decade plus was probably the Vision Pro where cost of production was through the roof. The last such product where at some point it was not making direct financial sense due to low margins was the original HomePod Gen 1, not mini.

You lost me.

Apple does no such thing, matter of fact no company works their prices backwards from a multiple of material cost since that doesnt factor in the majority of your expenses. Apple especially doesn't since they are a publicly traded company that legally has to maintain very specific and precise ledgers. Plus you'd go out of business in no time if you didn't because you wouldn't know where you were losing money.

I'm a freelance tradesman and even my simple one man business is more complex than that. Time (my wage + taxes) + material and expenses x 35% profit (less in the off seasons). 20-25% profit margin is a healthy business, Apple is reported to have around 45% profit margin.

Obviously if x3 (300%) was the whole picture it would be considered a scam. Now it might work that its sometimes close (doubt it) but it doesn't track any expenses like packaging material and labor, warranty provisioning, administration, shipping, stocking, that product or teams accountability for massive total business overhead. Obviously its much more complex than that.

Once the cost to bring the product to market is established they add their profit. Assuming everyone did their job right it's rounded up to a ##99.99 dollar amount and put into the product line. However with their profit margin being so high lowering the price to work and promote the rest of the product line doesnt hurt them. Like I said, arbitrary price.

 

[cousintim]

$1099, price increases are coming next year.

Nope. Price increase this year, so a higher price doesn't distract from the iPhone 20th anniversary next year.

 

[ElPaso]

I voted $1,199 because the Neo just went up a hunnert bucks, so why not the 18 Pro?

 

[AppleForeverandEver]

Prices will continue to accelerate due to the AI centers sucking up all the chips! This will go on for several years.

 

[aakshey]

You lost me.

Apple does no such thing, matter of fact no company works their prices backwards from a multiple of material cost since that doesnt factor in the majority of your expenses. Apple especially doesn't since they are a publicly traded company that legally has to maintain very specific and precise ledgers. Plus you'd go out of business in no time if you didn't because you wouldn't know where you were losing money.

I'm a freelance tradesman and even my simple one man business is more complex than that. Time (my wage + taxes) + material and expenses x 35% profit (less in the off seasons). 20-25% profit margin is a healthy business, Apple is reported to have around 45% profit margin.

Obviously if x3 (300%) was the whole picture it would be considered a scam. Now it might work that its sometimes close (doubt it) but it doesn't track any expenses like packaging material and labor, warranty provisioning, administration, shipping, stocking, that product or teams accountability for massive total business overhead. Obviously its much more complex than that.

Once the cost to bring the product to market is established they add their profit. Assuming everyone did their job right it's rounded up to a ##99.99 dollar amount and put into the product line. However with their profit margin being so high lowering the price to work and promote the rest of the product line doesnt hurt them. Like I said, arbitrary price.

You have no idea what you’re talking about.

Show me one Apple product where MSRP > 4.5x of material costs