A) Because it is a little nutty to first pay $$$ for enough GBs to back up your idevice to iCloud, and then endure the long wait to restore down from the cloud when a free and faster way exists.
Now I know there is a nice feeling your backup is safe in the cloud (as opposed to being on your PC/laptop), but still...
Why do you assume anyone had to pay for more GBs? I've never had to do that, and I've been using iCloud backups for years. (My phone's current backup size is 1GB.)
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