But you are forgetting that most people don’t purchase their phones outright, they use carrier plans, subsidies, and trade-in bonuses.
That may be true in the U.S. I know several European countries/carriers though that have reduced or eliminated carrier subsidies. People increasingly buy their phones outright,
And again, if we’re talking average Joe (in question - not an enthusiast that upgrades every 1-2 years) hat buys a standard model iPhone every couple of years, his trade-in value will be a two figure amount. Not much.
Would it make a difference anyway? Say there’s a carrier subsidy of $15 a month over a 24-month period. As well as a residual trade-in value if $150 for an old phone. The difference between $599 and $999 would become $89 vs. $489.
That’s “almost free” (the equivalent of a not-to-fandy dinner for two) vs. a couple of hundreds of dollars. It only underlines the point.
And there you go again, getting lost in the spec race.
Not really. I’m not saying average users will get down to every spec.
But when someone price-conscious is faced with a binary purchasing decision (Air vs. or 17), they are likely to ask
“well… what would I be getting for paying more?”
the point is that when they are in the store, the Air *looks* noticeably sleeker, shinier and more futuristic, and *different* then all of the other phones.
But my point is: many simply
won’t care.
If both phones were the same price - yes, probably.
But they aren’t - there’s a considerable price difference.
At which potential point buyers will ask what they’re getting from the more expensive choice.
Second important point:
That is what will be noticed.
Second important point: Most use their phone in a protective case anyway - and they know it. Which further reduces thr perceived sleekness and difference in thinness between both models.
You can argue about the efficacy all day long, but the truth is that the way something *looks* is just as, if not even more, important than the specifications.
And so is the price, for casual users.
I agree with you that casual users that are willing to pay any price may largely favour the Air.
I just don’t agree with the assumption that many of them are as price-insensitive.