Right at the end of what you quoted: "For this fall's report, 9,193 teens with an average age of 15.7 were surveyed across 49 states." => US
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iPhone Continues to Be Most Popular Smartphone Among Teens, Apple Watch Ownership Growing
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Apple Music is fine if you know what you want to listen to and make your own playlists, but the Apple-made playlists are largely garbage and music discovery is a lot worse.
Likely Mississippi (poorest), Alaska (least dense) or Wyoming (least populated).So which state was excluded? Florida?
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Possibly Nebraska.
Apparently there was a deal back in the telephone sales on TV days where you couldn’t call a toll free number in state. Nebraska had a bunch of telephone exchanges as part of national defense infrastructure, so you couldn’t call toll free numbers based in Nebraska if you lived in Nebraska. Maybe there’s a deal like that where the survey methodology couldn’t be conducted in a particular state for whatever reason.
Very plausible. I was thinking of places that would skew the results to be unfavorable to iPhone ownership.
Apple can easily know where all iPhones are located when location services are turned on or even just by IP address of the wifi or cellular tower they connect to.
So long as it is accurate to the town and not even to the street number.
The survey itself was more about how teens in general use money (but MacRumors being MacRumors, they only reported on the Apple bits). There’s questions about spending categories (apparently teen boys are more likely to spend money on food, while teen girls have clothing as their top spending categories), whether they work, what sorts of media and devices they use (for instance, looks like self reported VR use is down among teens), as well as a bunch of brand loyalty questions (only a few of which had to do with Apple). So iPhone ownership probably doesn’t impact the state that was dropped. Mississippi being the poorest, or Alaska/Hawaii with their high cost of living might have been left off for those reasons, though.
If you follow the link to the survey, that information is listed on the bottom under 'Key Findings'...
- Regional responses were 36% in the South, 29% in the Midwest, 21% in the West and 14% in the Northeast.
I could see that needing to interview the key demo.
Apple would get bad press if they pushed a survey to the iPhone user in the way YouTube periodically surveys users if the ads being served is correctly targeting them.
But it wasn’t commissioned by Apple. This is a survey done by Piper Sandler, which is an investment firm. There are 17 arguably brand loyalty related items, and only two of them pertain to Apple. More of them pertain to footware brands, actually. But MacRumors had to shoe in the Apple angle, of course.
But yeah, if Apple pushed a survey to iPhone users via push notifications, it would raise a stink much higher than the U2 album fiasco. But Google can get away with it because, frankly, it’s what we expect from Google.
People hate to admit it or dont bother with business news but iPhone usage does indicate which income bracket the person belongs to.
Yes, to an extent. There ARE a bunch of people running around (or driving around) with luxury brands that they’ve got no reason to be using. I see it fairly often, dudes driving a luxury car to look good when it’s obvious that they don’t actually have money, they’ve just gone into debt to have a car that gives them higher perceived status. I’m not a rich man, but it’s so tacky that I can see where the blue bloods are coming from when they keep the nouveau riche out of their clubs. It’s like “who do you think you’re fooling”.
That said, even an iPhone SE that you end up using for a few years, isn’t all that expensive. If you’re buying the flagship model new, sure, but if you’re buying an older model, especially a refurbished unit, it doesn’t cost that much to own an iPhone.
No it doesn't. Maybe in really poor countries, but in most places an iPhone is a regular consumer good that most people can afford. They might not get the brand new Pro Max, but iPhones as a whole are not an indication of income level.
iPhones occupy $429-1799. I'd bet a good many persons think it crazy to spend more than $429 on a phone.
I think the number of people that think that is a lot lower than you think. $429 for a phone you can keep for like 5 years is very affordable. And that doesn't even consider the used market.
Peer pressure.
Apple Music is not terrible. It's the reputation.
Neither. I'm speaking about people in general. I guess the western world if we want to narrow things down.
US: 6 of 10 are iPhone
MX: 8 of 10 are Android
Europe: 6 of 10 are Android
CA: 6 of 10 are iPhone
JP: 7 of 10 are iPhone
iPhone goes for $429-1799. That's the top 20% of the global smartphone market.
And? This shows that people like iPhones, it has nothing to do with your original point about income brackets.
It's always about affordability. Persons who think otherwise obviously have little difficulty affording things.
People know that persons buying Apple can afford.
Apple doesnt directly sell laptops below $999 or desktops below $499. That's the cut off of the bottom 80%.