This was discussed here ad nauseam, in short what you consider better is highly subjective and I, personally, consider garish and oversaturated. I prefer the X and iPhone LCD look to Samsung OLEDs that are kitsch in my opinion. So, no, I don’t think it is better and Apple will not move to more saturated screens this year.
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If you prefer this type of look. For me and my taste, iPhone X, and even iPhone 8, have better screens. It’s just how it is.
Also, they have objectively higher sustained brightness, better pentile arrangements, more natural colors and are more resistant to burn in. Maybe Samsung catches up with S9?
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No, completely different design and specs. Samsung just produced it in their factories, just like they produced certain A9 chips. It’s Apple’s design.
I honestly want to agree with you, because it would mean my eyes see what you are trying to explain, I just can't see it, nor do I read it in most articles explaining that the iphone X is a better screen, when compared.
Like you say, personal preference and we can leave it with that.