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In the UK the Surface Studio starts with 16GB, so I can't say what it costs to upgrade to get there. Still costs less than the entry MacBook Pro, for what that's worth. On cheaper devices, Microsoft double the RAM and storage hand in hand.
Obviously I would concur that it's equally offensive for any manufacturer to charge a 1,000% markup on RAM, if they insist on soldering it down. It's the kind of price hike we suffer on phones, I know, but in a much larger device it's even worse.