I think it really depends what you’re upgrading from. AI is a factor to potentially upgrade, that goes along with a bunch of other factors. I think the most interesting decision point will be for people with 14s (2yr old phones). In my view, what used to be a 2yr cycle for “most people” has switched to a 3yr (or even 4yr) cycle for the majority of people.
Will AI be enough this time around to make those with 14 / 14 Pro / 14PM upgrade? Possibly. I have a 15PM so I definitely won’t be upgrading, but if I had the 14 generation, I could see myself being convinced to upgrade “earlier”after 2yrs. Apple Intelligence could be that extra little factor that would push me to upgrade…
Will AI be enough this time around to make those with 14 / 14 Pro / 14PM upgrade? Possibly. I have a 15PM so I definitely won’t be upgrading, but if I had the 14 generation, I could see myself being convinced to upgrade “earlier”after 2yrs. Apple Intelligence could be that extra little factor that would push me to upgrade…