all we really know is that we don't know the real story, and whatever is getting fed through the Apple PR gobblygook distortion field is damage control.
Already there's conflicting information about this story cuz Apple Marketing can't get it straight. On one hand Ive is going to start another design firm and Apple is going to be his number one client (makes absolutely no sense). And on the other, we're hearing that Ive hasn't been involved with current Apple products for some time and is "burned out".
These stories don't jibe. It's all a coverup for something else.
All anyone knows for sure is that Apple is now no more "special" than any other tech company out there as far as industrial design goes. Just another tech company.
Already there's conflicting information about this story cuz Apple Marketing can't get it straight. On one hand Ive is going to start another design firm and Apple is going to be his number one client (makes absolutely no sense). And on the other, we're hearing that Ive hasn't been involved with current Apple products for some time and is "burned out".
These stories don't jibe. It's all a coverup for something else.
All anyone knows for sure is that Apple is now no more "special" than any other tech company out there as far as industrial design goes. Just another tech company.