I honestly feel like the downfall came due to app availability. Once apps were released for the iPhone and Android, and BB stopped being supported, it started tumbling downhill. I know you can get Android apps on there now, but that is about a day late and a dollar short. Most of the people have moved on and love their iPhone/Android/Windows phone and wouldn't consider moving back to the "ancient" BlackBerry. I had a 9930 and a Q10, and the keyboard is absolutely amazing on each of them. The keyboard doesn't make up for what the OS lacks though. That is one of the reasons I left.