He's a symptom of modern media and journalism:
1. Bet the first to say something sensational to attract clicks.
2. Make money from side channel advertising and attention.
3. If it's wrong, say nothing and pretend nothing happened.
4. If it's right, promote how right it is to reinforce the brand/name.
5. Goto 1
Some of the larger news agencies (AP, BBC I am looking at you) manage to do this on slightly more important issues than what Apple is going to release next, which is a far bigger problem, especially when they end up down a rather large hole about certain issues and attract the attention of regulators. That's usually the end game for this.