Well, I am amazed Microsoft windows is still alive. People must have forgot they are not using a heavily restricted OS.
Personally, windows 8 pro on efficient hardware kills every other toy tablet to me. Heck I would tolerate android on my phone simply because it is very small to do a lot of serious stuff, but on a 10 inch screen? I would go a full blown OS. I hope MS can continue down this path and hardware like baytrail and has well is a great support to that effort. If I can use a windows 8 (not rt) tablet for 10 hours straight, no way Am i going to buy an ipad or a galaxy tab or a play book or a nexus tablet or a kindle. Never.
The regular joe's don't even "need" any tablets by the way. For majority they are still a luxury, and an ipad is the coolest of them all so obviously it will always sell the best.