while i agree with you...i have to disagree with you in some pointsThe point I haven't come across yet is the poor "optics" of the situation...
18% increase over two years?
Yes, I know about A14 v A15 (or A16), and the number of cores, and the chip shortage, etc -- I'm just talking about the optics of the presentation. It "appears" that Apple has only been able eke out a 9% improvement YoY in actual core speed of their Apple Silicon.
Intel would be ridiculed for this type of announcement. And both sides would be partially right.
Again, I know that it will improve with A16 or A17 (whichever the M3 is based on), even more cores, etc. It just looks bad given the timing and the compromises they had to make to get the M2 launched along with their hardware schedule.
That said, I have a MacBook Pro and Mac Studio, both with M1 Max, and I'm really, really impressed with them. I have to do insane things to them in order to hear the fans come on.
M1 MBA was announced 18 months and not 24
18% increase in raw cpu is ok for a second 5nm generation, expect a better improvement with the M3 since it will have 3nm and armV9
But also...the gpu is over 30% improvement over 18 months so...and think about scaling this to the M2 Max/Ultra since probably we will have LPDDR5x into those