Amazon has their weird little Astro bot, or there's something like this -
https://looirobot.com/products/looi...x_-t8mXXKd9QSckT6ue9zupJUBvgt-6AaAh66EALw_wcB
Everyone knows the software goal for "AI" - it's location aware, context aware, personalized, timely, unobtrusive, useful, anticipates what the user needs but doesn't overwhelm them.
That shouldn't live in your phone. There's an archetype - "droids" in sci-fi, Nintendo R.O.B., audioanimatronics like Teddy Ruxpin, hell, a talking parrot. Whoever turns the human fantasy behind the archetype into a device can take ML/LLMs to the normie market and make gobs of money.
And it's pure aesthetics, pure design - what Apple used to excel at.
Well yes exactly, and I hear what you're saying (on the other comments too) and well said and agree with lots of it.
Just to make my case yet one more time...
TBH I hope I'm wrong, but I think the inertia has already stopped we just haven't felt it yet. Apple is a bit like a deer shot while running, their still going, they don't know the consequences of their actions, but they will stumble soon. Microsoft was this way under Balmer. It's not a fatal shot mind you, they're too big and talented to die, they'll recover, and I don't think Tim Cook is the worst ever or a mistake by Jobs, I'm not going that far as others are saying here.
I'm just saying... he and the other current executives have made mistakes, chasing the wrong things as most big companies do (things ironically Steve Jobs warns about in several interviews talking about how Apple can out compete bigger MS and IBM) and I think they will become readily apparent in the next 5 years, hurting the stock and value over the next 10 years.
For example, the iPod as "just a walkman with a hard drive" or iphone "just a blackberry with a touch screen" seriously does not understand the technology nor common sense thinking of the time. Apple had to invent entirely new technologies, firmware, touch interactions, and more to make those things not just work, but work well.
Apple hasn't done that kind of deep work since... well visionOS and Vision Pro, and to be frank, that outcome is just not as compelling. It feels a lot more half baked, despite all the technology in it. I hope they fix Vision Pro over time, but the OG iPhone was still compelling on day one. If you could go back to 2007 and be amazed by a touch screen keyboard you will know what I mean. Its not that blackberry didn't consider a touch screen device, they felt a touch keyboard was impossible to do well. They criticized the iphone for years until the joke was on them and they went bankrupt. It was the innovation to make a really useful touch keyboard, that at least partially, saved and made the iPhone. No one else could do this, and it actually took Android several years to have a touch keyboard that didn't suck.
Anyways, so all of this comes to robotics, yes I love all these examples you mention about what AI should be and what "droids" could be! This is clearly the future, embodied, real world AI! It needs privacy, on device processing, Apple should be the leader! But are they? Not even close, and yes it's not any of those other companies you mentinoed, its Tesla. Tesla is maybe a decade ahead of everyone else in robotics, manufacturing, and AI all together. And in the next 10 years, that will matter a whole lot more than whatever rectangle one has in their pocket.
So my criticism is Apple is stumbling with their current software, stumbling with XR on the Vision Pro, and missing this next wave of AI and robotics all so they could sell a few more iPads at different price points, and thats the real shame of the current apple leadership team.