I think it depends on the individual reader. My wife bought me a Kindle for Christmas, I am an occasional reader, I think the Kindle may be overkill for me, I don't take it outdoors to read I occasionally read the newspaper and a couple magazines on it and a book here and there. To me the iPad will satisfy my occasional reading with or without e-ink and also let me check my email, surf the web etc....if I want to from the comfort of my chair without having to squint to look at my iphone. Now for me we have an iMac, 2 Macbooks, I always use the iMac when at home, my wife always uses her aluminum macbook, my black macbook C2D hardly gets touched by me except when I go on a trip and even then its for email and web surfing etc....something that this iPad will accomplish. I'm leaning toward selling my Kindle and Black Macbook and picking one of these up.