Amazon Prime
We signed up for Amazon Prime and use it a ton. It is a great deal and sad to see people abuse it, I wonder how they would react to that sort of manipulation. It is available and vulnerable, I know. So is welfare and other services to take advantage of and let some other poor fool pay for it. I know I sound preachy but what ever happened to some level of fairness in both directions. It is like the "if you don't get caught, it must be OK" line of thinking. There is a big difference between smart shopping and taking advantage. Amazon may be huge but some human beings own it and worked very hard to build it and took some serious risks. It is a very well run company and having been in the retail business all my life, I know what I am talking about.
Prime is a very smart business model. It is a real value-added affinity program that works both ways. Discount the people that knowingly try it to work it, and you end up with a clientel that will look at Amazon first because they have addressed the most common complaint for online purcahses, shipping, both time and cost. We buy a lot from Amazon because of it.