Kinda doubt about Vision Pros' future.

[Allen_Wentz]

Then their tech failed. They failed to find the right market which is already niche and yet price it too high as if you can buy B2B or Pro devices. It was Apple who sold it with B2B or Pro price tag to consumers for average uses. Do you still dont get the point?

You continue to miss the point. There is no "They failed to find the right market." The AVP is nascent tech, nascent marketing, etc. The whole issue of precise, final product development and finding some "right market" is far in the future. The AVP is still at tech demo mode with lots of evolution yet to occur: evolution of tech, evolution of product(s), evolution of marketing, evolution of pricing, etc.

 

[Ghost31]

I mean…unless apple does zero market analysis, I’m pretty sure they knew it would sell in low volume and released it anyway. So i really doubt Tim Apple was sitting back all shocked that AVP didn’t sell in iPhone numbers and cry in his bed of money.

If a company thats worth 4 trillion dollars, thats also really picky about what they put out, release a new product line…chances are they have certain goals for it. And it might not just be sales numbers so much as building the foundation for a future mass market product and getting constant feedback. I suspect the device they are working towards is a much smaller and cheaper device but we just dont have the tech to do it yet. So…build the OS for it knowing its an early adopter product

 

[Basic75]

The AVP is nascent tech, nascent marketing, etc.

I'm not sure Apple agrees with this being a mere tech demo and development device, if we look at the product page:

The era of spatial computing is here.

And with visionOS 26, you’ll discover even more magical ways to watch, work, create, and connect colleagues, friends, and family using Apple Vision Pro.

 

[1d1otic]

You continue to miss the point. There is no "They failed to find the right market." The AVP is nascent tech, nascent marketing, etc. The whole issue of precise, final product development and finding some "right market" is far in the future. The AVP is still at tech demo mode with lots of evolution yet to occur: evolution of tech, evolution of product(s), evolution of marketing, evolution of pricing, etc.

It's a waste of money.

 

[turbineseaplane]

I’m not saying it’d be a roaring success at $999, but I bet they would have sold millions at that price . Maybe they should have waited until they could get the price down, but we don’t have access to Apple’s internal strategy roadmap.

I would have purchased at $1k, for sure!

 

[Allen_Wentz]

I'm not sure Apple agrees with this being a mere tech demo and development device, if we look at the product page:

I agree that Apple does not consider AVP to be a "mere tech demo." IMO Apple considers AVP to be a serious tech demo and introduction to spatial computing. Also IMO, what "spatial computing" turns out to be remains to evolve - - irrespective of whatever hyperbole the marketing folks come up with.

 

[turbineseaplane]

I agree that Apple does not consider AVP to be a "mere tech demo." IMO Apple considers AVP to be a serious tech demo and introduction to spatial computing.

What distinguishes between a "mere" tech demo and a "serious" tech demo?

 

[Allen_Wentz]

What distinguishes between a "mere" tech demo and a "serious" tech demo?

To me the word mere implies unsubstantive, less important. My use of serious is meant to say very substantive, and to disagree with the previous poster's use of the word mere.

Apple selling half a $Billion in year one is IMO serious, not mere. More importantly, if one uses the tech for a few hours it is abundantly clear to anyone with vision that AVP is serious technology with significant downstream potential.